For in the Top 10

FORD NAMED ONE OF FAST COMPANY’S TOP 10 “MOST INNOVATIVE COMPANIES” IN MOBILE TECHNOLOGY

The 8-inch touch-screen center stack display is the key interface on MyFord Touch, shown here with audio and entertainment options active.
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• Ford Motor Company shares ranks with Google, Apple, Amazon and HTC on Fast Company magazine’s annual Top 10 list of the “Most Innovative” companies in Mobile technology
• As the only automaker to ever be featured on the Top 10 Mobile list, Ford was recognized for the industry-leading mobile device connectivity technology, SYNC and the new MyFord Touch driver interface
• Ford has been the convergence point for automotive and consumer electronics innovation collaborating with many mobile device manufacturers, software and app developers, and network providers

DEARBORN, Mich. Feb. 18, 2010 – What does Ford Motor Company have in common with Google, Apple, and Amazon? Ford shares a spot with them on Fast Company’s Top 10 list of “Most Innovative” companies in Mobile technology, and becomes the first automaker to ever be recognized in the category.
“This honor represents Ford’s commitment to innovation and development of technology that enhances the driving experience and adds real value to the consumer,” said Mark Fields, Ford president, The Americas. “We’re very proud of this recognition from Fast Company, and it is truly an accomplishment to be named amongst some of the leading technology innovators and mobile application developers.”
Fast Company ranked Ford fifth in the mobile technology category for the introduction and evolution of SYNC, the industry-leading connectivity system co-developed with Microsoft, as well as the recent reveal of MyFord Touch, an innovative user interface that promises to redefine the in-car experience.
“The automaker has taken a great leap forward,” says Fast Company.
Ford developed SYNC in response to the explosive growth potential of the mobile device and embarked on a strategy to build a software-based connectivity platform that could leverage the increasing power of the phone and improving data networks. MyFord Touch expands on the system’s device connectivity features by delivering a graphical, touch, and voice-controlled user interface that maximizes SYNC’s capability and provides an intuitive and safer way for drivers to interact with the car.
“Collaboration and strategic investment in open innovation have been keys to our success,” Fields said. “Our relationship with Microsoft was just the beginning, as we’ve forged strong relationships throughout the mobile industry and look forward to even more.”
In addition to introducing MyFord Touch at the recent 2010 International CES, Ford became the first automaker to announce hands-free command and control of smart phone apps. Pandora, Stitcher, and OpenBeak are the first to implement the SYNC Application Programming Interface (API), enabling drivers to voice control the apps through SYNC’s Bluetooth connection.
More information on SYNC and MyFord Touch can be found here or at www.media.ford.com.

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.