Thursday, December 5, 2013

The All New 2015 Ford Mustang 50th Anniversary

Ford Mustang Marks 50 Years with All-New Sleek Design, Innovative Technologies and World-Class Performance

Visit our All-New Ford Mustang Collection for more
  • All-new sophisticated design clearly inspired by 50 years of Mustang heritage evolved to attract wider array of customers and expand global market availability
  • Mustang now available with three engines offering a broader power of choice – a more powerful 5.0-liter V8, a 3.7-liter V6 and an all-new fuel-efficient 2.3-liter EcoBoost® engine
  • Mustang sets new performance and dynamics benchmarks for the brand with world-class handling, more precise steering control and enhanced ride comfort
The next chapter in the life of the iconic pony car begins today as the all-new Ford Mustang – loaded with innovative technologies and delivering world-class levels of performance – is simultaneously revealed around the globe in six cities on four continents.
“Ford Mustang inspires passion like no other car,” said Raj Nair, Ford group vice president, global product development. “The visceral look, sound and performance of Mustang resonates with people, even if they’ve never driven one. Mustang is definitely more than just a car – it is the heart and soul of Ford.”
Mustang’s impact goes well beyond the 9 million-plus cars sold in its 50 years of continuous production. It has made thousands of appearances in film, television, music and video games, and is the world’s most-liked vehicle on Facebook. For the first time ever, Ford will bring Mustang to customers in key parts of Europe and Asia.
“We crafted this car with the goal of creating a contemporary interpretation of Mustang – an American automotive icon that symbolizes optimism and freedom for millions of people around the world,” said Jim Farley, executive vice president of Ford global marketing, sales and service and Lincoln.
All-new shape, yet unmistakably Mustang
The clean-sheet design of both Mustang fastback and convertible evokes the essential character of the brand, retaining key design elements – including the long sculpted hood and short rear deck – with contemporary execution.
“You only get one chance to make a first impression, and when you see this car you immediately see a Mustang strong and true,” said Moray Callum, Ford executive director, design, The Americas.
Several key design features define the all-new Mustang, including:
  • A lower, wider stance with a reduction in roof height, and wider rear fenders and track
  • The return of Mustang fastback with a sleeker profile enabled by more steeply sloped windshield and rear glass
  • Three-dimensional, tri-bar taillamps with sequential turn signals
  • Contemporary execution of the signature shark-bite front fascia and trapezoidal grille
Mustang convertible drivers will appreciate the standard multilayer insulated cloth top that gives the car a more upscale appearance and a quieter cabin. The new top lowers twice as fast as before, and has a sleeker profile when folded for open-air motoring.
The information and controls an active driver needs are all readily accessible in the aviation-inspired cockpit, which is executed with the highest degree of craftsmanship ever found in a Mustang. Large, clear instrumentation puts vehicle information right in front of the driver in the roomier cabin, while improved ergonomics and tactile switches and knobs provide better control. The added width and a new rear suspension contribute to improved shoulder and hip room for passengers, and a more usefully shaped trunk can accommodate two golf bags.
The Mustang experience
The way Mustang looks, drives and sounds is key to the visceral experience that makes drivers just want to get in and hit the road. With more options to choose from, there is a Mustang to fit any lifestyle. The upgraded V6 and V8 are joined by an all-new 2.3-liter EcoBoost® engine that brings state-of-the-art technology to Mustang.
Mustang GT continues with the latest edition of the throaty 5.0-liter V8, now featuring an upgraded valvetrain and cylinder heads that yield more than 420 horsepower and 390 lb.-ft. of torque. A new intake manifold improves low-speed breathing for better fuel economy, idle stability and emissions.
“This EcoBoost engine delivers where a Mustang driver expects it to, with a broad, flat torque curve that pours out when you stand on it for easy passing or hustling down a twisty road,” said Dave Pericak, Ford Mustang chief engineer.
The Mustang EcoBoost engine uses direct injection, variable cam timing and turbocharging to deliver plenty of usable performance and projected segment-leading fuel efficiency. A unique intake manifold and turbocharger housing enable it to deliver the performance Mustang drivers expect with output projected at more than 305 horsepower and 300 lb.-ft. of torque.
With at least 300 horsepower and 270 lb.-ft. of torque on tap from the standard 3.7-liter V6, even the most accessible Mustang delivers the performance customers expect.
Drivers will appreciate smoother shifts from the updated manual gearbox, while a reworked automatic transmission features new steering wheel-mounted shift paddles for drivers who want the choice between convenience and control.
Most nimble pony ever
When life throws drivers a curve, the all-new Mustang sets new handling benchmarks for the brand, delivering world-class dynamics and ride quality.
“We already set a very high standard for Mustang’s dynamics with Boss 302, and our goal was to go above and beyond that with this new car,” said Pericak.
Mustang features all-new front and rear suspension systems. At the front, a new perimeter subframe helps to stiffen the structure while reducing mass, providing a better foundation for more predictable wheel control that benefits handling, steering and ride.
The new double-ball-joint front MacPherson strut system also enables the use of larger, more powerful brakes. This is expected to be the best stopping Mustang yet, with three available brake packages.
At the rear is an all-new integral-link independent rear suspension. The geometry, springs, dampers and bushings all have been specifically modified and tuned for this high-performance application. New aluminum rear knuckles help reduce unsprung mass for improved ride and handling.
Smarter than your average pony
The all-new Mustang features a significant amount of innovative technologies providing drivers with enhanced information, control and connectivity when they want it. From Intelligent Access with push-button start to SYNC® and MyKey® in every Mustang built, plus available Track Apps, MyColor gauges and new Shaker Pro audio system, drivers will be able to customize their time behind the wheel.
The feeling of freedom and confidence Mustang instills in its drivers is amplified when they can take control of how the car behaves. On a twisty back road or a weekend track day, the driver can tap the toggle switches on the console to quickly adjust steering effort, engine response, and transmission and electronic stability control settings using the available Selectable Drive Modes to create the perfect Mustang at any time.
The advanced new Ford-developed stability control system is tuned to maximize Mustang’s dynamic capabilities. When the time comes to turn up the wick at the track, Mustang GT includes standard launch control that enables drivers to achieve smooth, consistent starts every time.
When it’s time to back off and relax for the drive home, available advanced driver-assist features including Blind Spot Information System with cross-traffic alert and adaptive cruise control can help ease the load, while SYNC AppLink lets drivers control their smartphone apps to listen to their favorite form of entertainment.
50 years of Mustang
April 17, 2014, marks the 50th anniversary of the introduction of the original Ford Mustang and each 2015 model celebrates the milestone with a badge on the instrument panel that includes the galloping pony logo and the words “Mustang – Since 1964.” Mustang will continue to be built in the United States at Flat Rock Assembly Plant.
“From day one, we knew if we were going to build a new Mustang, we had to do it right,” said Pericak. “We built a new Mustang from the ground up that is quicker, better-looking, more refined and more efficient, without losing any of the raw appeal that people have associated with Mustang for half a century.”

Thursday, June 6, 2013

Ford C-MAX Energi Tops All Utility

Ford C-MAX Energi Tops All Utility and Compact Vehicles with EPA-Rated 620-Mile Range; Triples Prius Plug-in’s Electric Range

  • Ford C-MAX Energi has the most range of any utility or compact vehicle by achieving an EPA-rated 620-mile range on a single tank and a single charge, taking customers 80 miles further than the Toyota Prius plug-in
  • C-MAX Energi achieves up to 21 miles in all-electric range – more than triple the Prius plug-in hybrid’s six-mile all-electric range – with a 108-MPGe EPA city rating
  • C-MAX Energi addresses trends of more Americans “super commuting” longer distances and increased congestion; electric-only operation in stop-and-go traffic is estimated to waste 1.9 billion gallons of gasoline annually
DEARBORN, Mich., Oct. 16, 2012 – America’s most efficient utility vehicle – Ford’s new 108-MPGe C-MAX Energi plug-in hybrid – also has the most range of any utility or compact vehicle with a 620-mile overall driving range as rated by the Environmental Protection Agency.
This means C-MAX Energi customers could drive from Detroit to New York City, San Francisco to Las Vegas, or even Portland, Ore., to Twin Falls, Idaho, through the combined use of the power stored in the vehicle’s advanced lithium-ion battery and one tank of gasoline.
The Toyota Prius plug-in trails the C-MAX Energi by 80 miles at 540 miles of overall range, and the Chevrolet Volt comes in third at 380 miles.
“C-MAX Energi is America’s most efficient utility vehicle, a great symbol of how Ford gives customers the power to choose leading fuel-efficiency across our lineup with gas prices spiraling upwards of $5 a gallon in some parts of the country,” says John Davis, C-MAX chief engineer. “The C-MAX Energi’s leading range also means customers can spend more time on the road and more money on their priorities instead of at the gas pump.”
C-MAX Energi achieves up to 21 miles in all-electric mode, meaning at least one leg of the average work commute – reportedly 20 miles each way – could be completed each day on electric battery charge only, allowing customers to save gas as they face traffic congestion in their commute.
The Toyota Prius plug-in hybrid offers up to six miles in all-electric range, meaning C-MAX Energi can travel three times more distance than the Prius plug-in hybrid before first engine start.
A study by the United States Department of the Treasury estimates congestion consumed an extra 1.9 billion gallons of fuel in 2011, approximately 5 percent of all gasoline used.
“The C-MAX Energi is the first plug-in hybrid to combine significant electric only range with great overall range on a tank of gas,” says Davis. “We expect many C-MAX Energi customers will commute largely on electricity, yet will still have the range, space and flexibility to take a long road trip without stopping every few hours.”
Debuting this fall with a 108 MPGe city EPA rating and for $29,995 after a federal tax credit, the C-MAX Energi is Ford’s first production plug-in hybrid vehicle and part of the company’s first dedicated line of hybrids.
Drivers can handle the roads with power and style as well. Offering 195 horsepower with a fully charged battery, the new C-MAX Energi has 60 more horsepower than the Prius plug-in hybrid and boasts class-exclusive technologies such as hands-free liftgate and active park assist.
With the growing trend of commuters spending more time on the roads, the C-MAX Energi’s combination of fuel efficient highway driving and electric-powered city driving is more important than ever. A recent study from New York University’s Rudin School of Transportation shows today’s commuters are on the road longer than ever before, and the number of people who commute more than 90 miles to work has doubled over the past 10 years. With a 108 MPGe city rating and 92 MPGe on the highway, C-MAX Energi gives customers leading fuel efficiency throughout their commute.
Power of choice
C-MAX Energi figures prominently in Ford’s rollout of electrified vehicles. Ford’s other electrified vehicles include:
  • Focus Electric: Production began late 2011; America’s most fuel-efficient compact with 110 MPGe city and 105 MPGe combined; 6 MPGe better than the Nissan Leaf
  • C-MAX Hybrid delivers EPA-certified 47 mpg city, 47 mpg highway ratings – 7 mpg better than the Toyota Prius v on the highway – for a 47 mpg combined rating
  • All-new Fusion Hybrid is America’s most fuel-efficient sedan after being certified by the EPA to deliver 47 mpg city, 47 mpg highway, 47 mpg combined. This beats the Toyota Camry Hybrid by 8 mpg highway, 4 mpg city
  • Fusion Energi plug-in hybrid: Will begin production by the end of this year; aiming to be the most fuel-efficient midsize car in the world with more than 100 MPGe
Built at Ford’s Michigan Assembly Plant in Wayne, Mich., the all-new C-MAX Energi plug-in hybrid begins arriving this fall at EV Certified Ford dealers in 19 markets, followed by nationwide rollout in all 50 states in early 2013.
More information about Ford’s electrified vehicles – including press releases, fact sheets and product sheets, photos and video – can be found here.
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About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 168,000 employees and about 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit

Tuesday, June 4, 2013

Ford Warriors in Pink Launches 2013 Collection

Ford Warriors in Pink Launches 2013 Collection, Continues Celebrating Breast Cancer Survivors With Its ‘Models of Courage’ Campaign

  • The 2013 Ford Warriors in Pink collection of apparel and accessories is now available at; 100 percent of the net proceeds benefit breast cancer charities.
  • Ford Warriors in Pink® once again honors breast cancer survivors who have demonstrated strength and courage in their battle with its “Models of Courage” program — showcasing11 survivors, 11 stories of hope.
  • For the past 19 years, Ford has fought the battle against breast cancer 365 days a year, raising more than $120 million for the cause with $4.7 million in donations generated from Warrior wear and gear.
DEARBORN, Mich., May 29, 2012 – Ford Motor Company and its Warriors in Pink® campaign kicks off its 19th year of support in the fight against breast cancer with the arrival of its 2013 collection of Ford Warriors in Pink apparel and accessories. Created for women, men and children, the collection features important symbols signifying the message of hope, strength and unity in the fight against breast cancer. The new collection is now available at, with 100 percent of net proceeds going directly to the fight against breast cancer.
“Models of Courage,” a program launched in 2012 to highlight the stories of breast cancer survivors, is continuing this year with inspirational stories of 11 women and men who were selected for the Models of Courage program to serve as Ford Warriors in Pink role models and inspire everyone involved in the fight against breast cancer.
Ford Warriors in Pink created the Models of Courage program to celebrate breast cancer survivors who have demonstrated strength and courage in their battle. In 2013, the Models of Courage will build upon their roles, traveling around the country as ambassadors for Ford and the breast cancer fight, sharing their stories of hope and survival, and connecting with women and men who need support and encouragement.
“The Ford Warriors in Pink campaign, with $120 million dedicated to the cause, is nowhere near done. As long as breast cancer affects our moms, sisters, daughters, fathers and sons we will continue to fight,” said Tracy Magee, Ford’s primary brand experiential manager. “The personal stories and experiences of the Models of Courage will help raise awareness, as well as inspire those battling breast cancer to continue the fight. Their stories inspire me every day.”
Supporters can learn more about the campaign and each of these individuals on the Ford Warriors in Pink Facebook page, under Models of Courage.
The Models of Courage will also appear nationally as models for the 2013 line of Warriors in Pink wear and gear. Also available for viewing at is “Bang the Drum: Living Out Loud in the Face of Breast Cancer,” the first Ford Warriors in Pink film. The documentary provides personal stories on what a breast cancer diagnosis meant for these Models of Courage, and how their diagnosis served as a channel that inspired each of them to do more and live with greater purpose.
Along with the 2013 apparel, Ford Warriors in Pink ® will once again team up with Remo, Inc. an iconic leader in the music products industry, and produce a “Warriors in Pink” line of percussion instruments. A $5-20 donation of each sale will be made to Ford-sponsored charities that support research and education and offer financial aid for people in treatment. In addition, autographed drumheads will be auctioned on E-Bay for ten days starting June 3rd, 2013. 100% of the pledged amount from the auction will be donated to breast cancer charities. Participating bands include No Doubt, Red Hot Chili Peppers, Montgomery Gentry, Jerrod Neimann and Band, Dierks Bentley, Steve Smith, and Franklin Vanderbilt.
Warriors in Pink shoppers have the opportunity to choose which breast cancer charity to support with their apparel purchase at checkout. The four organizations highlighted include:
  • Susan G. Komen ® — Komen’s promise is to save lives and end breast cancer forever by empowering people, ensuring quality of care for all and energizing science to find the cures. Thanks to events like the Komen Race for the Cure, the organization has invested almost $2 billion to fulfill its promise, working to end breast cancer in the U.S. and throughout the world through groundbreaking research, community health outreach, advocacy and programs in more than 50 countries.
  • Dr. Susan Love Research Foundation (DSLRF) — With more than 365,000 grassroots volunteers from around the country, Dr. Susan Love Research Foundationconducts, funds and fast tracks research with the unique mission of creating a future without breast cancer by understanding the causes and ways to prevent it.
  • The Pink Fund — Provides financial aid in the form of direct bill payment on behalf of breast cancer patients in active treatment. Many patients are unable to work during treatment. Others lose their jobs. With mounting bills and either no income or severely limited income, they quickly find themselves in dire financial distress. The Pink Fund provides Real Help Now.
  • Young Survival Coalition (YSC) — The Young Survival Coalition directly improves the lives of thousands of young women with breast cancer. One in eight women diagnosed with breast cancer are younger than 45 years old. YSC provides free resources and programs to support, educate and empower these women.
Ford Warriors in Pink is giving breast cancer supporters the chance to win a new 2013 Warriors in Pink Fusion Hybrid. The all-new Fusion Hybrid has a best-in-class EPA-estimated rating of 47 highway miles per gallon. The Fusion Hybrid is an entirely new idea of what a car can be. Supporters can enter the contest here:
The Ford commitment runs well beyond raising funds. The company is dedicated to making a difference 365 days a year by encouraging women to become informed and visit their doctors, educating them that early detection saves lives. 2013 marks Ford Motor Company’s 19th year of support, dedicating more than $120 million to the cause to date.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 175,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit

Saturday, June 1, 2013

Ford Leads Auto Industry

Ford Leads Auto Industry in Using 3D Imaging to Improve Quality, Making F-Series Trucks Even Tougher, Quieter

  • Ford now using 3D mapping to better analyze rear truck axles for problems that could affect reliability; technology also provides for a smoother, quieter ride in F-Series pickups
  • Photogrammetric pattern reader (PPR) technology instantly stitches together 9,000 images of truck axles during assembly for 3D analysis
  • PPR automated analysis provides faster and more efficient assessment over manual visual inspections
DEARBORN, Mich., May 28, 2013 – Ford engineers are using 3D mapping in what is believed to be the technology’s first application in the auto industry to better analyze rear axle parts of F-Series pickups during assembly, leading to a smoother, quieter ride for drivers of Ford trucks.
Similar to Google Earth, which uses three-dimensional imaging to map the world, Ford’s photogrammetric pattern reader (PPR) uses a pair of digital cameras to combine photos of the axle gears into a series of 3D pictures that are compared against an ideal computer model of the gears. Gears that don’t meet “Built Ford Tough” specifications are discarded.
“PPR technology is the next evolution in quality control for our commercial trucks,” said David Gravel, an engineer in Ford’s advanced manufacturing group. “While traditional, visual inspections of our axle gears ensure we’re delivering dependable, tough trucks to our customers, this new technology allows us to conduct our inspections faster, and at a level of detail the human eye just cannot discern.
“We constantly look for ways to go further for our customers,” he added, “and this system is one example of how we are making our trucks even more reliable.”
Ford’s system uses line scan cameras and infrared lights to turn a series of two-dimensional image slices into a single three-dimensional image for analysis. It was developed with Madison, Wis.-based Automated Vision and ATM Automation in Livonia, Mich.

“This technology is part of a trend where companies like Ford are using advanced automation to increase accuracy and consistency in production,” said Nan Zhang, a scientist at Automated Vision. “Computer vision is booming and is a very important topic for the next decade.”
Now in use at Ford’s Sterling Axle Plant in Sterling Heights, Mich., PPR stations are being rolled out in Ford plants worldwide.
How does it work?
The complex curvature of the hypoid gears used on the rear axle ring and pinion makes it impossible to see both sides of each gear tooth in a single image. The two cameras used on the inspection rig capture 9,000 1024x1-pixel images from each side of every gear tooth in a matter of seconds as the gears rotate. The processing system contains a digital model of the gear profile that is then used to stitch these images together and flatten out the gear teeth into a single 3D panoramic image that can easily be scanned to ensure the teeth are meshing correctly.
Any parts that show anomalies that could cause noise or durability issues are scrapped. On average, only two to five parts per every 1,000 parts fall outside the tight tolerance range for acceptability.
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About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 175,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit

Wednesday, May 29, 2013

Utility Vehicles Driving Ford

Utility Vehicles Driving Ford to Unprecedented Sales Gains in Critical Markets Around the World

  • Ford utility vehicles making unprecedented gains in California; Ford brand retail utility share now more than 15 percent in the first quarter, almost 6 percentage points higher than 2006
  • Ford projected to outpace the industry in global utility sales growth in key markets such as China, according to IHS; China utility vehicle sales expected to double in the next five years
  • Small utilities are the fastest-growing vehicle segment globally; Ford expected to outpace industry growth over the next five years – led by the global launch of EcoSport and Escape/Kuga utility vehicles
DEARBORN, Mich., May 29, 2013 – Ford is leading a major global shift to fuel-efficient and functional utility vehicles, growing its sales in the last five years faster than any other Ford vehicle segment and faster than the industry average.
“This was a major bet we made with the One Ford plan, and it is paying off,” said Jim Farley, executive vice president, global marketing, sales and service and Lincoln. “Utilities are helping us grow our share in the North American market – particularly in the traditionally difficult coastal markets – and they’re driving our expansion in developing markets, where utility growth is exploding.”
The One Ford plan has delivered a global family of utilities, including EcoSport, Escape/Kuga, Edge and Explorer, which will fuel the company’s growth during the next few years.
In the United States, Ford is the best-selling utility brand. Nowhere is the U.S. impact more evident than in California, where Explorer retail sales are up 43 percent and Escape retail sales are up 51 percent through April of this year. A Ford analysis of Polk retail registrations indicates the company’s two newest utilities have helped to increase its share by 6 percentage points in California – the biggest retail sales growth since 2006 of any non-premium brand in the critical state.
The trend is even more promising globally, where industry sales are expected to surge during the next five years, according to data from IHS Automotive. With the recent global launches of EcoSport, Escape/Kuga, Edge and Explorer, Ford is expected to see sales of its utility vehicles grow in every market around the world.
Small utilities to lead globally
Data provided by IHS Automotive indicate global utility vehicle sales grew 35 percent between 2007 and 2012. The segment now accounts for more than 13 million sales annually – 18 percent of the global automotive market.
Small utilities are leading the growth, with sales up 154 percent in that period.
In 2012, small utilities accounted for just more than 7 million vehicles, approximately 9 percent of total global vehicle sales. The subcompact EcoSport and the larger compact Escape – or Kuga in markets outside North America – represent Ford’s small utility vehicle offerings.
Further utility vehicle growth is expected in the coming years, driven mainly by the small utility segment, which is the fastest-growing segment and is projected to increase by 51 percent.
Ford small utility sales are projected to outpace the overall industry, according to IHS Automotive. The increase will be driven largely by introduction of EcoSport into key markets, including India, China and Europe, and the launch of Kuga in the fast-growing China market.
“Nothing has been more prolific than the global rise of the small utility,” said Farley. “Once a trend in Western markets, we now see a rapid convergence toward the segment globally as customers become enamored by vehicles offering the size and functionality of a utility coupled with car-like dynamics and fuel economy.”
In China, small utility sales climbed to more than 1.4 million vehicles last year, up from about 120,000 units sold in 2005, according to IHS Automotive. Ford’s launch of the EcoSport compact SUV there this year will round out a portfolio that includes Edge, Explorer and Kuga, which has seen sales of more than 20,000 units since going on sale in February.
“There is little doubt the biggest opportunity for the industry is China,” said Farley. “With the entire utility market expected to double there during the next five years, we have a distinct advantage offering customers in China an entire family of utility vehicles – small, medium and large.”
In Europe, the utility segment is the only segment that has grown since 2005. Ford increased Kuga production 8 percent this year to meet demand, as Europe expects to produce 100,000 annual units of the small utility for the first time. Kuga will be joined later this year by the new EcoSport, with the larger Edge to follow. Ford recently announced production of the iconic Explorer in Russia, marking the first time the utility has been produced outside the United States.
Leading the way for Ford in North America is Escape, the best-selling utility in the United States and the top-selling utility in its segment in Canada for nine consecutive years. Customers in North America have responded to Escape’s improved fuel economy, sleek new design, enhanced cargo capacity and innovative technology like its hands-free liftgate.
Consumer appeal
Small utility growth has been fueled in part by an aging global population increasingly becoming empty-nesters. Small utilities also are steadily growing in popularity thanks to improved fuel economy coupled with a greater sense of security behind the wheel and increased capability with available all-wheel-drive systems and more cargo capacity.
With improvements in engine technology, Ford’s utility vehicles also have become even more fuel efficient. Ford’s EcoBoost® engines can help provide up to 20 percent better fuel economy without sacrificing the power that drivers want. The new Escape features two EcoBoost engines – a 1.6-liter and a 2.0-liter that make up about 90 percent of sales volume.
Consumers also find utilities offer greater flexibility than most passenger cars, with the potential for myriad opportunities and tasks – from road trip vacations to hauling packages home from a store.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 175,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit

Friday, May 17, 2013

Ford Escape, Fusion Accelerate

Ford Escape, Fusion Accelerate ‘Super Segment’ Share Gains

  • Ford retail market share to date in the “super segment,” the combined subcompact, compact, midsize sedan and small utility segment, is up 28 percent, compared to a 9 percent overall industry gain
  • Fusion and Escape retail sales volumes increasing fastest in coastal states – Fusion sales up 60 percent this year in coastal states, Escape sales up 46 percent through April  
  • Ford’s California April retail sales up 78 percent in the super segment, compared to 59 percent for the first four months of 2013
  • Super segment now represents more than half of new vehicle sales nationwide, compared to 35 percent in 2004; Ford share of super segment stands at 13 percent through April vs. 11 percent last year – highest share levels in company history
DEARBORN, Mich., May 16, 2013 – Driven by strong sales of two of Ford’s newest vehicles, the Ford Fusion and Escape, Ford’s share of the “super segment,” comprised of subcompacts, compacts, midsize sedans and small utilities, stands at 13 percent through the first four months of 2013 – representing a gain of 2 share points compared to the same period last year.
The future success of automakers in the United States will in large part be based on market gains in four key vehicle segments – subcompacts, compacts, midsize sedans and small utilities. Combined, these four segments represent more than half of all new vehicle sales in the U.S. In 2004 the super segment was only 35 percent of the total market.
“Ford’s share has grown this year faster than all other automakers. The driving force behind this is our phenomenal rate of growth in the super segment and our continued success with these key vehicles in the long-dominated Japanese regions of the country,” said Erich Merkle, Ford U.S. sales analyst. “Once our additional manufacturing capacity on Fusion comes on line, the battle for sales leadership in the midsize segment will tighten considerably.”
Over the last five years, Ford’s market share gains in the super segment have been among the fastest in the industry. In 2008, Ford had 8 percent share of this segment. A good portion of these gains have come at the expense of Honda and Toyota.
In 2008 Honda and Toyota captured approximately 36 percent of super segment sales in the U.S. For the first four months of 2013 that number declined to 28 percent, while Ford gained share in the super segment over the same period. During the first four months of this year Ford’s share stands at 13 percent, up 2 points from the same period a year ago and moving ever closer to Toyota’s position of 15 percent.
Ford expects more growth in the super segment as baby boomers continue to downsize their vehicle purchases and first-time millennial buyers enter the market. Combined, baby boomers and millennials account for more than 160 million people in the U.S.
“Each of our vehicles in the segment is doing great things for Ford in different ways,” said Amy Marentic, group marketing manager, Ford global small and medium cars. “Two-thirds of all buyers shop both the Escape and Fusion when they come to our dealerships, and sales of both are way up.”
Fusion is closing the sales gap with Camry, and in the first four months of 2013 Fusion sales were up 25 percent. While Fusion’s share of the midsize sedan segment increased more than 2 percentage points to just more than 12 percent this year, Camry has fallen approximately one point, to almost 15 percent.
Fusion retail sales gains are occurring in every market area of the country. The strongest growth is coming from the nation’s largest passenger car market – California; retail sales there were up 117 percent during the first four months of 2013 and accelerated to 146 percent in April.
Based on retail sales registrations for the first quarter of this year, Fusion’s share of California’s midsize sedan market is now operating at its highest levels ever at more than 8 percent, which is about double Fusion’s share last year. Fusion sales in the coastal markets are up 60 percent this year, with April posting a 72 percent increase. Nationally, Fusion’s conquest rate is running at 53 percent, while in places such as Los Angeles it is much higher, at 59 percent. Miami and San Francisco are running at 60 percent and 56 percent, respectively. Fusion is also turning at its strongest rates in these markets, with the car spending just 17 days on dealer lots in Los Angeles and Miami, 18 days in San Francisco.
Escape, through the first four months of this year, is America’s best-selling utility, with 98,809 vehicles sold. Like Fusion, the all-new Escape is pushing sales of the super segment in the coastal markets. Retail sales of Escape were up 46 percent in coastal markets the first four months of 2013 and in April sales in the coastal markets expanded by 57 percent. This represents Ford’s best-ever coastal retail share and sales results for Escape.
Escape retail sales are up in every region and market area of the country, but it is the coastal markets that are growing at a faster rate than the overall national average. Nationally, the competitive conquest rate for Escape is 52 percent, with the highest conquest rate coming from San Francisco at 60 percent, followed by New York at 58 percent, Boston at 56 percent and Miami at 54 percent.
This aligns with regional sales increases and high turn rates for Escape. Escape retail sales in Miami are up 85 percent this year, with sales in Florida up 65 percent and San Francisco up 54 percent.
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About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 175,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit

Monday, April 29, 2013

Home Is Where the Hybrid Is

Home Is Where the Hybrid Is: KB Home Features Ford’s MyEnergi Lifestyle

  • Collaboration pairs Ford C-MAX Energi and other energy-efficient technologies with KB Home’s ZeroHouse 2.0 model home to showcase affordable sustainable living
  • KB Home to feature Ford’s MyEnergi Lifestyle® in ZeroHouse 2.0 in San Marcos, Calif.
  • ZeroHouse 2.0 represents the next generation of energy-efficient home design that can help lower cost of home ownership compared to a typical resale home. A fully optioned ZeroHouse 2.0 could entirely eliminate monthly electricity charges
  • With a starting price of $29,995, Ford C-MAX Energi is America’s most affordable plug-in hybrid vehicle
DEARBORN, Mich. & SAN DIEGO, April 19, 2013 – Ford Motor Company and KB Home (NYSE: KBH) today announce that products from the Ford-led initiative MyEnergi Lifestyle® will be featured in the homebuilder’s ZeroHouse 2.0 model home in San Marcos, Calif., and potentially in additional KB Home markets.
The relationship between these two innovative leaders is intended to raise awareness of MyEnergi Lifestyle benefits and provide a showcase for electric-powered vehicles, solar power systems and smart appliances. The initiative will demonstrate how the typical American family can potentially save money while reducing their impact on the environment by combining a highly efficient home design with the latest in smart home technology and an affordable plug-in hybrid vehicle.
MyEnergi Lifestyle works by leveraging technology so key energy-consuming devices in a home use less energy, while also shifting energy usage to less expensive periods. At night, for example, when energy costs are lower, a smart refrigerator can perform high-energy tasks like ice making or defrosting – just as Ford’s plug-in vehicles do with recharging.
At an event today in San Marcos, Ford’s all-new C-MAX Energi was on display and plugged into ZeroHouse 2.0’s built-in electric vehicle charge station, which is engineered to charge the vehicle during off-peak hours for maximum cost efficiency. C-MAX Energi boasts an impressive 100 MPGe combined, according to the EPA, plus – unlike others in the segment – returns “real car” performance with up to 195 horsepower, engaging driving dynamics and a quiet interior. With a starting price of $29,995, C-MAX Energi is America’s most affordable plug-in hybrid.
“KB Home is a leader in incorporating state-of-the-art sustainable building practices, and we’re thrilled to feature MyEnergi Lifestyle products in these homes,” said Mike Tinskey, Ford global director of vehicle electrification and infrastructure. “The home and vehicle share a common ‘fuel’ called electricity, now more than ever. Our commitment to sustainability compels us to work collaboratively to find technology solutions that are greater than the sum of the parts.”
The future of net-zero energy
ZeroHouse 2.0 continues a national rollout of the net-zero energy home options KB Home began in fall 2011. The ZeroHouse 2.0 in San Marcos pushes the envelope even more, as it’s the first WaterSense-labeled home built in San Diego County, and includes both a comprehensive Schneider Electric Wiser Home Management System and all-new Whirlpool smart appliances that incorporate Whirlpool® 6th Sense Live technology. The Wiser Home Management System allows homeowners to monitor energy consumption, and provides automation control via a Web-based portal or mobile application. This marks the first time these innovative products have been used by a production homebuilder.
Whirlpool’s smart products allow homeowners to monitor and program their appliances through wireless networks, providing greater convenience and control over energy consumption. With Whirlpool 6th Sense Live, homeowners can set their appliances so their highest energy consumption activities happen at times when electricity rates are lowest. They can also receive alerts about the status of their smart appliances – all from their smartphones or computers.
“We’re so pleased to announce our new relationship with Ford, and to have the opportunity to use our innovative new ZeroHouse 2.0 as a true model for an energy-efficient and sustainable lifestyle that we know many of today’s consumers desire to achieve,” said Jeff Mezger, president and CEO, KB Home. “We continue to refine our ZeroHouse 2.0 options and benefits by further developing and incorporating some of the latest new home building practices and technologies available today.”
The higher efficiency of ZeroHouse 2.0 is the result of a whole-home approach – from the inside out – that includes additional insulation; upgraded HVAC systems; dual-pane, low-emitting windows; and roof-mounted solar panels by SunPower. Additionally, a WaterSense-labeled home is designed to use 20 percent less water than a typical new home. For a family of four, that’s a difference of about 50,000 gallons of water a year compared to a typical home, or enough for nearly 2,000 loads of laundry and as much as $600 in annual utility bills.
At today’s event students from San Marcos Middle School and local officials learned firsthand how much money can potentially be saved by living in an energy-efficient ZeroHouse 2.0 home. The students toured the home to learn about the efficiency features included, then watched as a dump truck load of schoolyard dodge balls was spilled out, symbolizing the amount of water a WaterSense-labeled home saves in less than a week compared to a typical new or resale home. KB Home announced it would make a cash donation to the school, equivalent to a year’s worth of energy and water savings enjoyed by a family living in the ZeroHouse 2.0 home when compared to a typical resale home.
History of MyEnergi Lifestyle
The Ford-led MyEnergi Lifestyle collaboration is comprised of leaders in the home appliance, solar power and power management industries, and includes Eaton (NYSE: ETN), SunPower (NASDAQ: SPWR) and Whirlpool (NYSE: WHR). Additional featured companies include semiconductor provider Infineon (FSE: IFX/OTCQX: IFNNY) and Nest Labs, with its latest learning thermostat represented in the research and implementation phase of the collaboration.
In January Ford released results of a Georgia Institute of Technology computer model that calculated the electricity usage of a typical single family in their home for one year, and the associated savings with moving to an energy-efficient lifestyle. The cumulative results predict a 60 percent reduction in energy costs and more than 9,000 kg of CO2 (a 55 percent reduction) saved. If every home in the U.S. were to implement these energy-saving technologies, it would be the equivalent of taking all the homes in California, New York and Texas – 32 million homes – off the power grid.
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About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit
About KB Home
KB Home is one of the largest and most recognized homebuilding companies in the United States. Since its founding in 1957, the company has built more than half a million quality homes. KB Home’s signature Built to Order approach lets each buyer customize their new home from lot location to floor plan and design features. In addition to meeting strict ENERGY STAR® guidelines, all KB homes are highly energy efficient to help lower monthly utility costs for homeowners, which the company demonstrates with its proprietary KB Home Energy Performance Guide® (EPG®). A leader in utilizing state-of-the-art sustainable building practices, KB Home was named the #1 Green Homebuilder in the most recent study by Calvert Investments and the #1 Homebuilder on FORTUNE magazine’s 2011 World’s Most Admired Companies list. Los Angeles-based KB Home was the first homebuilder listed on the New York Stock Exchange, and trades under the ticker symbol “KBH.” For more information about KB Home’s new home communities, call 888-KB-HOMES begin_of_the_skype_highlighting 888-KB-HOMES end_of_the_skype_highlighting or visit

Friday, April 26, 2013

One-Millionth Ford Mustang

Flat Rock Assembly Plant Celebrates Producing One-Millionth Ford Mustang As Year 50 Begins

  • Nine years after Ford Mustang production moved to Flat Rock, Mich., Flat Rock Assembly Plant celebrates producing one million of these iconic sports cars
  • Raj Nair, Ford group vice president for product development, commemorates the occasion by riding off the line in a Ruby Red 2014 Mustang convertible accompanied by a senior plant employee
  • Ford celebrates 49 years of continuous Mustang production with more than 8.5 million of America’s favorite sports cars produced
FLAT ROCK, Mich., April 17, 2013 – Happy Birthday Mustang! Forty-nine years to the day after its 1964 debut in New York, the iconic sports car celebrates another milestone: One million Mustangs have rolled off the line at Ford’s Flat Rock Assembly Plant since production moved there in 2004. Ford is celebrating this milestone as year 50 of continuous Mustang production gets under way at Flat Rock Assembly.
Raj Nair, group vice president for global product development, today rode off the line at Flat Rock Assembly Plant in a Ruby Red 2014 Mustang convertible. Nair was riding shotgun with Ed Salna, material planning and logistics manager at the plant. Salna is a 27-year veteran of Flat Rock Assembly, starting work there more than a year before the plant produced its first car.
“Mustang is one of the most beloved nameplates in the industry, with fans around the world and throughout Ford Motor Company,” said Nair. “The team here at Flat Rock Assembly has built an outstanding reputation for quality while producing one million Mustangs over the last nine years, and we expect that to continue for many years to come.”
Ford has built Mustangs near its home base in Dearborn, Mich. for 49 years. The car was built at Ford’s famous Rouge factory, just a few minutes from company headquarters, for four decades before moving a few miles south to Flat Rock in 2004.
Introduced in April 1964, Mustang proved to be far more popular than anyone expected, prompting Ford to add production capacity outside Michigan. By early 1965 plants in Metuchen, N.J. and San Jose, Calif. were also building Mustang. Less than two years later, on Wednesday, March 2, 1966, the one-millionth Mustang rolled off the line in Dearborn. To date, Ford has produced and sold more than 8.5 million Mustangs.
The launch of Mustang production at Flat Rock coincided with introduction of the then all-new fifth-generation model – first in the series to get a dedicated platform. In addition to the standard V6 and the V8-powered GT model, Mustangs coming out of Flat Rock Assembly Plant have included several special editions and race cars:
  • In 2006 Flat Rock built a limited run of black and gold Shelby GT-H coupes for Hertz rental fleets to commemorate the 1966 Shelby GT350H rental car
  • 2007 brought the debut of the Shelby GT500 Mustang developed by SVT with a supercharged 5.4-liter V8 producing 500 horsepower, the most ever for a Mustang then
  • For the 2008 and 2009 model years, the Mustang lineup included the Bullitt, inspired by the car driven by the title character in the 1968 film of the same name
  • For the 2012 and 2013 model years, Flat Rock built the track-optimized Boss 302
  • The Flat Rock line has produced numerous competition versions of Mustang including the FR500, Boss 302R and the extremely successful Cobra Jet drag racer
The Flat Rock factory has been producing vehicles since 1987, when it opened as Mazda Motor Manufacturing USA and built the Mazda MX-6. In 1992 Ford purchased a 50 percent share in the plant and it was renamed AutoAlliance International. Over the years Flat Rock Assembly has produced the Mazda 626, Mazda6, Mercury Cougar and Ford Probe. In addition to Mustang, Flat Rock will add production of the Fusion sedan later this year.
“Flat Rock has gone through an amazing transformation over the past year,” said Tim Young, plant manager, Flat Rock Assembly Plant. “We’ve invested $555 million including a state-of-the-art, fully flexible body shop and an upgraded paint shop to make sure we’re continuing to build the best of the best for the next one million Mustangs.”
“The one-millionth Mustang is a true testament to the hard work and dedication of the Flat Rock Local 3000 membership,” said Tony Bondy, UAW Local 3000 chairman. “It’s been great building an iconic American car since 2004, and with the introduction of Fusion along with our new plant upgrades, we will keep building world-class quality in Flat Rock for years to come.”
Ford is adding 1,400 jobs and a second shift at Flat Rock Assembly Plant to support new Fusion production as part of its plan to add 12,000 hourly jobs in the United States through 2015.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit

Tuesday, April 23, 2013

Ford Escort Concept in China

Ford Introduces More Global Vehicles at Auto Shanghai 2013; Unveils New Escort Concept

  • All-new Ford Mondeo makes its Asian debut and includes new 1.5-litre EcoBoost® engine
  • The global debut of Ford Escort Concept illustrates Ford’s commitment to meet the demands of Chinese consumers within a specific subsegment of China’s largest and fastest-growing segments, compact cars
  • Ford Fiesta ST puts a new level of performance driving in a sizzling-hot hatchback
  • A full range of class-leading Ford SUVs will be on display including the all-new Ford EcoSport and Ford Kuga
  • Interactive displays highlight Ford’s quality, green, safety and smart technologies
SHANGHAI, China, April 20, 2013 – Continuing to deliver on its promise to bring 15 new vehicles to China by 2015, Ford Motor Company is giving visitors to Auto Shanghai 2013 an exclusive look at its new generation of global vehicles and smart technologies. Alongside an impressive lineup of vehicles and several regional debuts, Ford is injecting new energy into the compact car segment with the global introduction of an exciting new concept car.
The all-new Ford Mondeo, being displayed for the first time at an Asian auto show, redefines its segment with groundbreaking, elegant design and premium technology. Auto Shanghai 2013 also marks the global premiere of the all-new 1.5-litre EcoBoost® engine, which offers a winning combination of power and fuel efficiency.
The Ford Mondeo shares the stage with other new production cars such as the recently launched Ford Fiesta, Ford’s best-selling small car, and the high-performance Ford Fiesta ST hot hatch. The new Ford Explorer, Ford Kuga SUV and versatile Ford EcoSport urban SUV round out Ford’s full range of SUVs on display.
“Auto Shanghai is always a special experience, and this year we’re excited to have an especially compelling display of our One Ford vehicles and technologies to serve our customers and entice auto enthusiasts,” said John Lawler, chairman and CEO, Ford China. “From the stylish and refined Mondeo, to the versatility of SUVs like EcoSport and Explorer, to the performance and excitement of Fiesta ST, to our stunning new concept car, we have something for everyone.”
Ford Mondeo
Leading the product introductions at the Ford stand is the all-new Ford Mondeo, bringing unparalleled levels of elegance, excellent driving dynamics, smart technologies and high fuel efficiency to the midsize segment.
The premier expression of Ford’s new global design language, Mondeo’s refined and emotional character extends from the stunning exterior through to an interior that offers excellent ergonomics and superior craftsmanship, with minimized interior panel gaps, soft-touch materials and a driver-focused centre console.
In China the Mondeo will be offered with Ford’s all-new 1.5-litre EcoBoost engine for the first time. The fifth and latest member of Ford’s global family of EcoBoost engines, the 1.5-litre is projected to produce 133 kW of power at 6,500 rpm and peak torque of 240 Nm from 1,750 to 4,500 rpm. The 1.5-litre features specific technologies to reduce noise, vibration and harshness, delivering an engine that is quiet and refined. The all-new Ford Mondeo also will be available with the 2.0-litre EcoBoost engine.
“We’ve gone further in every aspect to bring to China the most premium Mondeo we have ever designed, developed and built,” said Marin Burela, president & CEO, Changan Ford Automobile Co., Ltd. “The all-new Mondeo is designed to stir the senses and transform expectations of what a car can be. It’s truly a flagship car, offering our Chinese customers class leading levels of refinement, driving pleasure and excitement. The Mondeo will raise the bar in craftsmanship, style and technology- delivering what we believe our loyal Chinese customers truly want and value.”
Ford Fiesta and Ford Fiesta ST
Fans of smaller cars will find much to like in the stylish new Ford Fiesta, with a striking new exterior design and an updated, ergonomically refined interior. Featuring Ford’s award-winning SYNC® in-car connectivity system that supports both English and Mandarin, a responsive and efficient 1.5-litre four-cylinder petrol engine, and Ford’s six-speed PowerShift automatic, the new Fiesta marks the bold evolution of a popular automotive icon.
Ford also is catering to enthusiasts in China looking for more excitement. The new Ford Fiesta ST combines an aggressive look with sizzling performance. A high-output version of the 1.6-litre EcoBoost four-cylinder engine rockets the hot hatch from 0-100 km/h in 6.9 seconds and on to a top speed of more than 220 km/h. With features including modified suspension, upgraded brakes, and enhanced Torque Vectoring Control to reduce understeer during hard cornering, the new Fiesta ST is designed to provide discerning drivers with an unmatched performance package in the class.
Escort Concept
With an eye to the future in China, Ford also has taken the wraps off a new concept car as it works to offer customers greater choice in the growing C-segment. Ford is using the Shanghai show as an opportunity to display the Ford Escort Concept to Chinese consumers seeking a fun driving experience and high level of technology, consumers who also value exceptional roominess, uncompromised functionality and sophisticated design.
“This compact concept highlights the strength of our global One Ford approach to vehicle design, and represents how we can make use of our global design language to bring refined designs to attainable vehicles,” said Jim Farley, executive vice president, Global Marketing, Sales and Service and Lincoln, Ford Motor Company. “Designed with the Chinese consumer in mind, the new Escort Concept has the potential to strengthen our product portfolio here in China as we take advantage of opportunities for diversification within the compact car segment.”

Utility vehicles
Recognizing the rapid growth of the sport-utility vehicle segment in China’s auto industry, Ford also is showcasing a full range of SUV offerings.
Recently introduced in China, Ford’s iconic Explorer comes in at the premium end of the Ford SUV range, with a luxurious, spacious cabin that seats seven, a premium driving experience, and a full complement of class-leading in-cabin technologies. With Ford’s Terrain Management System, which helps to simplify the use of the vehicle’s 4WD system while maximizing its effectiveness, Explorer is equally at home on city roads and more rugged terrain. It also includes premium driver-alert features such as side curtain airbags, Blind Spot Information System (BLIS®), post-crash alert system and collision warning with brake support.
The Ford Kuga, launched in China in January, leads the charge for smart technologies in the SUV segment. Kuga is filled with innovative technologies that set it apart from its competitors. A motion-sensing hands-free automatic tailgate uses technology like that used in modern video game systems to give drivers quick and easy access to the cargo area without needing to fumble for keys. Kuga also features SYNC with MyFord Touch®, which gives drivers voice control access to vehicle functions, settings and information in both English and Mandarin. Other technologies – including active park assist, BLIS, Active City Stop and Lane-Keeping Aid – provide enhanced safety while taking some of the stress out of city driving and parking.
Ford’s latest entry into the SUV segment, Ford EcoSport combines SUV flexibility and small-car efficiency. Produced in China at Ford’s modern, flexible Changan Ford Assembly Plant No. 1, the urban SUV features smart technologies including Ford SYNC in a sporty package that is ideal for rugged urban adventurers. The Ford EcoSport also offers customers Ford’s award-winning 1.0-litre EcoBoost engine.
Also on display is the Ford Edge crossover, which provides a compelling driving experience combined with advanced safety, security and entertainment features. Edge also boasts impressive fuel efficiency with an available 2.0-litre EcoBoost engine.
Quality, green, safe and smart: Interactive displays
To complement its many global vehicles, Ford will offer visitors to Auto Shanghai 2013 the opportunity to learn more about the quality, green, safe and smart aspects of its vehicles and technologies through interactive displays.
Helping visitors to understand how to drive green, Ford’s Green Calculator display will calculate daily savings that can be attained by making use of Ford’s green technologies. Through the Boostical display, visitors can generate their own music videos to communicate the power and efficiency of EcoBoost engines. At the Turbo Story display, visitors can get a feel for the power advantages of the EcoBoost engine by spinning a crank handle.
Smart driving will be emphasized with SYNC Activations, a display that illustrates the use of Ford’s award-winning SYNC technology through both a driving and music game. A magician will be on hand to reveal the benefits of technologies including SYNC with MyFord Touch in Mandarin. And with the Crowd Control Game, visitors will be able to control a Ford EcoSport through a motion-sensing camera, unlocking information about the new urban SUV at every turn.
To give visitors a feel for the quality of Ford products, the stand features a Trim display for the all-new Ford Mondeo, showcasing the sophisticated design and materials used in the interior of this benchmark car. At the Object in Motion display, visitors can zoom in on vehicle components in 3D to see for themselves Ford’s attention to detail.
Demonstrating the advanced driver-assist features of Ford vehicles, the Safety Touch Table will let visitors see a demonstration of innovations, such as rear inflatable seat belts. And younger fans of Ford will be given the chance to paint their own Ford badges while learning about the features that make Ford vehicles safe for the whole family.
Auto Shanghai 2013 runs April 21-29 at Shanghai New International Expo Center.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit
Ford's wholly owned subsidiaries, joint ventures and investment in China include Ford Motor (China) Limited, Ford Motor Research & Engineering (Nanjing) Co., Ltd., Ford Automotive Finance (China) Ltd., Changan Ford Automobile Co., Ltd.,Changan Ford Mazda Engine Co., Ltd. and Jiangling Motors Co., Ltd.
For more information regarding Ford’s products, please visit and

Wednesday, April 17, 2013

Ford Marks Countdown to 50 Years of Mustang

Ford Marks Countdown to 50 Years of Mustang with All-New Licensed Products

  • A select group of licensees will produce merchandise and apparel to celebrate 50 years of continuous Mustang production
  • Celebrating its centennial this year, Union, N.J.-based Schott NYC was one of the first manufacturers to sign on for the 50 Years licensing program, designing a one-off Mustang jacket to commemorate the occasion
NEW YORK, March 26, 2013 – The Ford Mustang will soon become the newest member of a very exclusive club – vehicles in continuous production for 50 years. To help mark this milestone, 50 companies will sell products including watches, T-shirts, model cars and more that celebrate the Mustang’s first 50 years.
“During its first 49 years of production, Mustang has come to evoke a variety of emotions in our customers – freedom, independence and being true to one’s self – just to name a few,” said John Nens, Ford’s team lead for Global Brand Licensing. “We’re marking this Mustang milestone with a distinctive collection of licensed products from select manufacturers that will carry the unique Mustang 50 Years logo.”
All of the new merchandise will be easily identified with a custom logo that celebrates 50 years of Mustang.
The logo was crafted by Ford designer Michael Thomson. It features the Mustang’s trademark galloping pony in silhouette over the characters “50 YEARS.” This new icon has a clean and sophisticated appearance in either white on black or black on white. Only 50 companies will be licensed to create products bearing this special logo including high-quality die cast models, videogames, watches and apparel.
“We’re working closely with our licensees to ensure every item reflects the unique qualities of Mustang,” said Nens. “Like the car itself, we want our licensed products to convey an attitude of strength, passion and the highest quality.”
Over upcoming weeks and months, other Ford licensees will reveal a variety of Mustang products featuring the Mustang 50 Years logo to mark this special moment in automotive history and kick off the next 50 years of Mustang.
From the Tuskegee Airmen to 50 Years of Mustang
Celebrating its centennial this year, Union, N.J.-based Schott NYC was one of the first manufacturers to sign on for the 50 Years licensing program. Irving and Jack Schott established their company the same year Ford began producing the Model T on the first moving assembly line. Great-grandson and COO Jason Schott runs the family business today, along with his mother Roz Schott, president, and his uncle, Steven L. Colin, CEO, producing premium jackets, shirts and accessories.
During World War II, Schott NYC dedicated its entire capacity to making sheepskin bomber jackets, leather flight jackets and peacoats for American soldiers, sailors and pilots fighting overseas. Among those who went into battle in Schott jackets were the pilots of the 332nd Fighter Group, better known as the Tuskegee Airmen.
“I can’t think of a better partner with whom to celebrate our 100th anniversary,” said Jason Schott. “We are honored to collaborate with an iconic family business that shares our commitment to domestic production.”
While the Ford Mustang is classically identified with the wild horse of the American West, it was actually named for the famed North American P-51 fighter plane, the preferred mount of the Tuskegee Airmen in the final year of the war.
Over the next half-century, the Schott Perfecto leather jacket figured prominently in iconic images of Marlon Brando, James Dean, Peter Fonda, the Ramones and Bruce Springsteen. Today Jay-Z, Lady Gaga and Adam Levine can all be spotted in Schott jackets.
Later this year, Schott NYC will reveal a limited-edition leather jacket celebrating 50 years of Mustang.
“The Mustang attitude of freedom and mobility is universal and enduring, and fans around the world will be honoring that heritage with numerous celebrations as we move forward,” said Steve Ling, Ford Car Marketing manager.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit

Saturday, April 13, 2013

Tough lifestyles need a tough truck

Tough lifestyles need a tough truck

When creating the Ford Atlas Concept truck, Ford designers set out to balance function with style, and looked to several purpose-built designs for inspiration. Below is an illustration of some iterations for the concept vehicle, including a beautiful, aerodynamic bullet train, along with a more angled, boxier locomotive-inspired design. To learn more about the Ford Atlas Concept design, please click here.

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Thursday, April 11, 2013

Raptor vs. Mars Rover

Raptor vs. Rover: The Ultimate Off-Road Faceoff (Infographic)

Two American innovators in go-anywhere capability – the 2013 Ford F-150 SVT Raptor and NASA’s Mars Rover Curiosity – face off in a unique comparison of awesome off-road hardware. Each vehicle represents the pinnacle of high-tech mobility on Earth and Mars. SVT Raptor meets Rover Curiosity to boldly go further.

Tuesday, April 9, 2013

Ford Expands Environmentally Friendly 3-Wet Paint

Ford Expands Environmentally Friendly 3-Wet Paint Capacity by 50 Percent Globally in 2013

  • Ford is adding four more plants to its network of manufacturing operations that use its industry-leading 3-Wet paint process; the process will be added to two facilities in the United States, as well as one in China and one in Spain
  • Ford, which was the first automaker to implement the high-solids solvent-borne 3-Wet technology in 2007, currently has eight plants in North America, Asia Pacific and Europe that use the process
  • The 3-Wet process has helped Ford reduce CO2 emissions by 15-25 percent and volatile organic compound (VOC) emissions by 10 percent at those facilities where the process is used; similar reductions are expected at new 3-Wet facilities
DEARBORN, Mich., April 3, 2013 – Ford Motor Company is expanding its industry-leading 3-Wet paint capacity by 50 percent this year, adding the environmentally friendly process to four more plants on three continents. The actions will reduce CO2 emissions by an estimated 15-25 percent at those facilities.
Ford was the first automaker to implement the 3-Wet high-solids solvent-borne technology in 2007; it now has eight plants in North America, Asia Pacific and Europe equipped to use the process to paint vehicles. High-solids solvent-borne technology refers to a paint formulated to minimize solvents, resulting in a concentrated pigment and resin mixture with fewer volatile organic compounds (VOCs) released. The technology will be in place in 12 plants in 2013 then expand to additional facilities worldwide over the next four years.
“The 3-Wet paint process is significantly more advanced than conventional technologies in applying durable paints in a high-quality, environmentally sound and cost-efficient manner,” said Bruce Hettle, director of manufacturing engineering.
The 3-Wet process derives its name from three layers of paint applied one after the other prior to earlier coats having cured. The process eliminates stand-alone primer application and a dedicated oven required in the conventional process that was used before. Advanced chemical composition of 3-Wet paint materials allows for the three layers of paint – primer, base coat and clear coat – to be applied while each layer is still wet.
The 3-Wet technology process means Ford can maintain the top quality characteristics its customers demand, including long-term durability and chip and scratch resistance.
How it works
Enabling the 3-Wet high-solids solvent-borne paint formulation technology is a combination of process and product developed by Ford and its suppliers. Together, they have created a superior system that saves 20-25 percent of process time. Due to the eliminated stand-alone primer application and dedicated oven – both reducing the paint booth size – Ford saves electricity from the blowers that circulate massive volumes of air through paint booths, and reduces its use of natural gas needed to heat the air and ovens. This results in significant reductions of CO2 emissions, as well as reductions in VOC compared to current medium-solids and solvent-borne paints.
Since the pilot launch at Ohio Assembly Plant five years ago, Ford’s global 3-Wet paint process has reduced CO2 emissions by 15-25 percent and VOC emissions by 10 percent compared to either conventional high-solids solvent-borne or waterborne systems.
Locations where Ford is installing the 3-Wet process in 2013:
  • Flat Rock Assembly Plant, Flat Rock, Mich.
  • Kansas City Assembly Plant, Claycomo, Mo.
  • Jiangling Motors Co. Ltd., Jiangxi/Nanchang, China
  • Valencia Assembly Plant, Valencia, Spain
Locations with 3-Wet capability in North America:
  • Ohio Assembly Plant, Avon Lake, Ohio
  • Cuautitlán Assembly Plant, Cuautitlán, Mexico
  • Michigan Assembly Plant, Wayne, Mich.
  • Louisville Assembly Plant, Louisville, Ky.
Locations with 3-Wet capability in Asia Pacific:
  • Chennai Assembly, Tamil Nadu, India
  • CAF 2, Chongqing, China
  • Ford Thailand Manufacturing, Rayong, Thailand
Location with 3-Wet capability in Europe:
  • Craiova Assembly Plant, Craiova, Romania
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About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit

Saturday, April 6, 2013

Mobile Growth Reshaping Post-Recession U.S. Auto Industry

Farley: Demographic Shifts, Consumer Fuel Economy Focus, Mobile Growth Reshaping Post-Recession U.S. Auto Industry

  • Post-recession consumer and demographic shifts are reshaping the U.S. auto industry, as much if not more than the recent economic crisis
  • Google and Facebook provide optimistic vision of “automobility” and mobile platforms
NEW YORK, March 27, 2013 – While the great recession has fundamentally reshaped the automotive industry over the past few years, the real game changer may come from a new post-recession consumer mindset, demographic shifts and how automakers respond.
“Just as everyone is breathing a huge sigh of relief about getting back to something resembling normal sales levels, the real news is that the great recession has dealt a fundamental change to the consumer’s mindset,” said Jim Farley, executive vice president of Global Marketing, Sales and Service and Lincoln. “The question of whether consumers are returning to the market is settled. Now the question is, ‘What do they want and expect from us, and are we really ready to respond to what has just taken place?’”
Delivering the keynote address at the 2013 New York International Auto Show, Farley said the recession has profoundly influenced how consumers weigh purchase decisions and what they value in automobiles. He highlighted several key post-recession trends that will drive industry change – shifting expectations around luxury, the rise of women and Hispanics, a renewed focus on fuel economy, and the rapid proliferation of mobile platforms.
New luxury expectations
Luxury is no longer defined by price, size and exclusivity. “Now, people are breaking the association of luxury with a high price tag,” Farley said. “They are looking for luxury-level quality, performance and features in smaller sizes and at more reasonable price levels.”
He noted that a recent Luxury Institute survey found 60 percent of respondents expect a fully equipped luxury vehicle to cost less than $60,000 – significantly less than the former $100,000 price tag standard on many luxury models.
Another luxury trend: Small utilities are outpacing all other luxury vehicle segments for growth, with nearly a 60 percent jump in 2012 and a more than 200 percent increase in the past four years.
Women, Hispanics transforming the market
While baby boomers will continue to wield the greatest influence on the market for years to come, Farley pointed to shifts among women, Hispanics and millennials that are reshaping the entire consumer market.
Perhaps the most powerful trend is the rising consumer power of women globally. “More than 1 billion women will enter the middle class globally by 2020, and many will be buying vehicles for the first time,” Farley said.
Rapid urbanization is drawing women to cities all over the world, where they are trading agricultural work for careers in business and other professions. Women buyers are outpacing men for the first time ever in the United States.
Meanwhile, Hispanic households are becoming increasingly affluent with a 126 percent increase in U.S. Hispanic households making more than $100,000 a year. Hispanic households have a total net worth of more than $500 billion.
“As Hispanics buy luxury vehicles at a faster rate than the overall market, our brands must become more compelling, interesting and relevant than ever,” Farley said. “Millennials are also a significant opportunity, as they will start entering the family stage in record numbers during the next several years.”
The power of mobile platforms: Facebook and Google
Mobile devices are significantly reshaping every part of the automotive landscape – from marketing and shopping to the in-vehicle experience. “We need to learn to think the way our customers already do – they come first, they are in control,” Farley said. “Most of us recognize that mobile is a power enabler for customers, putting them in control of the shopping process and changing their expectations around connectivity.”
As nearly one in seven people worldwide now uses a smartphone, this has significant influence on the auto industry.
Doug Frisbie, Facebook head of Automotive Vertical Marketing, joined the keynote, explaining that successful businesses in every industry – from automakers to software companies – put people at the center.
“Cars were a step change in giving society the ability to stay connected and engaged with the people they cared about,” he said. “The opportunity at hand today is not about phones or social software in cars – but about remembering that no matter the device, it’s the ability to connect that matters.”
Brendon Kraham, Google director of Global Mobile Sales and Product Strategy, joined the discussion as well, adding that the in-car mobile experience will soon be integrated into all the devices that connect a consumer’s life.
“Automobiles will soon become a seamless part of the consumer mobile experience,” he said. “Actually it will enhancethe experience. When your dash becomes a seamlessly connected screen, it truly becomes a more important, integrated part of your life.”
Fuel economy reigns
Perhaps the greatest cross-demographic shift since the recession is the growing consumer focus on fuel economy. Now the top consideration for vehicle purchases, fuel economy interest has resulted in a flood of claims and data that are starting to overwhelm the market.
“We now have a torrent of ‘best-in-class’ claims hitting consumers from all sides, and it’s starting to become noise,” Farley said. “We are seeing more and more confusion as consumers try to make informed decisions. Given the connectivity in our cars and the proliferation of mobile devices, we have the opportunity to give consumers better and more relevant data to understand what they can expect in on-the-road fuel economy performance.”
Harnessing the power of mobile platforms, Farley announced developers will have access to Ford’s OpenXC connectivity research platform as a sandbox to create and test innovative ideas in the newly announced $50,000 Personalized Fuel Efficiency App Challenge.
Many elements factor into personalized fuel efficiency including temperature, terrain, traffic conditions and individual driving styles. The goal of the challenge is to enable drivers to optimize their efficiency on the road and then share that information with others.
“We need to help customers understand the concept of personal fuel economy – based on their own individualized experiences – and give them tools to see, learn and act upon all the information available to know what to expect, how to improve, and even offer guidance in their shopping process,” Farley added.
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About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit

Wednesday, April 3, 2013

Fusion, Escape Achieve All-Time Record Sales

Fusion, Escape Achieve All-Time Record Sales; Ford Motor Company U.S. Sales Up 6 Percent in March

  • Fusion delivers its best-ever sales month and quarter ever, with March sales passing 30,000 and quarterly sales passing the 80,000 mark for the first time in its history
  • Escape posts its best-ever sales month and quarterly sales
  • Explorer sales up 33 percent – best monthly sales since the current model debuted in 2010
  • America’s best-selling pickup for 36 years, F-Series posts 16 percent increase as full-size pickup segmentation continues to improve versus year ago – best first quarter sales since 2007
  • Ford Motor Company March U.S. sales up 6 percent – best sales results since May 2007, with cars even with year ago, utilities up 14 percent and trucks up 6 percent
Download Full Sales Release (With Tables)
DEARBORN, Mich., April 2, 2013 – Ford’s newest vehicles – Fusion and Escape – set all-time monthly sales records in March, driving Ford Motor Company’s best U.S. sales results since May 2007.
“Customers are buying our all-new Fusion and Escape in record numbers, and we are working harder than ever to keep pace with demand for these fuel-efficient vehicles,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Full-size pickup demand continues gaining momentum, outperforming the industry for the third consecutive month.”
Ford Fusion posted an all-time record monthly and quarterly sales volume in March with 30,284 vehicles sold for the month and 80,558 during the first quarter – crossing the 30,000 monthly and 80,000 quarterly vehicle sale thresholds for the first time ever in Fusion sales history.
Escape had its best sales month ever with 28,934 vehicles sold. This 28 percent increase versus year-ago results marks the best sales performance since Escape’s launch 13 years ago. Escape also posted record quarter sales of 72,983 vehicles, surpassing record third quarter 2012 sales of 72,908 vehicles.
Explorer’s March sales totaled 17,509, representing a 33 percent increase over last year and its best monthly sales performance since the current model was introduced in 2010. Explorer retail sales were up 42 percent over last year, providing it best March retail sales performance since 2005.
With the industry’s March full-size pickup segment estimated to be up 15 percent over last year, America’s best-selling pickup, the Ford F-Series sales increased 16 percent to 67,513 pickups in March. This was F-Series 20th straight month of monthly sales increases and represented F-Series’ best March and first quarter sales performance since 2007.
The company’s overall sales in March were up 6 percent with 236,160 vehicles sold. Cars were even with a year ago, utilities up 14 percent and trucks up 6 percent.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding the company and Ford products, please visit

Monday, March 25, 2013

Agent of Change: Ford Empowers Women and Saves Lives

Agent of Change: Ford Empowers Women and Saves Lives in Rural India through New Technology, SUV Capabilities

  • Ford worked with public and private organizations on a pilot program designed to bring the right healthcare to the women and children living in an inaccessible part of rural India
  • Sustainable Urban Mobility with Uncompromised Rural Reach, known as SUMURR, enabled childbirth for 41 women with high-risk mothers pregnancies, visited 54 villages, and reached more than 3,100 people to facilitate community awareness programs focused on maternal and child healthcare
  • One key element of the SUMURR program was the Ford Endeavour, an SUV designed to handle the rough terrain of the region and powered by some of Ford’s most advanced technologies, which extended the physical reach of the healthcare services
  • Ford researchers are applying what was learned from SUMURR and the use of OpenXC, an open-source technology, to create customized user experiences and accelerate the creation of apps for mobile health
CHENNAI/DELHI/DEARBORN, Mich., March 7, 2013 – Henry Ford believed vehicles like his Model T would improve lives through greater mobility. More than 100 years later on the other side of the world, a young Indian mother named Mageswari connects that vision with the birth of her healthy baby boy.
Mageswari, 19, lives in Kodamaathi, a tiny village in rural India where Ford Motor Company just concluded a nine-month pilot program that entailed helping pregnant women overcome geographical and technological barriers that prevented them from receiving adequate healthcare.
Called Sustainable Urban Mobility with Uncompromised Rural Reach (SUMURR), the program made use of a Ford Endeavour SUV that was designed to handle the most difficult of terrains and traverse areas previously unreachable by four-wheeled vehicles. After arriving in rural areas, health professionals used laptops and cell phones to connect with doctors and medical help in ways they never have before.
As a result, SUMURR made safe childbirth possible for 41 pregnant women; women like Mageswari, who – with the help of the Ford Endeavour – was able to make it to the hospital in just enough time to give birth.
“If not for Ford Endeavour, I might have tried to reach the hospital in a two-wheeler,” she says. “I do not know what might have happened.”
The intervention area of Kalvarayan Hills has a higher infant and maternity mortality rate compared with most other pockets of Tamil Nadu – a key indicator of the need for prenatal care in the region.
Mageswari’s situation illustrates the kind of need that was addressed by SUMURR, and that’s where Ford comes in, according to David Berdish, manager of Social Sustainability.
Berdish says Ford is acting as an agent of change for a better world by forging innovative public-private partnerships with government, academic institutions, nonprofit stakeholders and company resources to support positive social advancement.
SUMURR represents the overall direction of such efforts. In fact, Berdish says similar projects are already being considered for other regions around the globe, including other parts of rural India, one in the state of Gujarat, India – where Ford has a manufacturing plant – and also in China and Brazil.
“Ford Motor Company is not in the business of telemedicine, but between the vehicle and the technology we provide, we can make it better,” says Berdish.
Nine months of success
The pilot program began in June 2012 and concluded in February 2013. In addition to facilitating safe childbirth for the women with high-risk pregnancies, the program led to 27 temporary pediatric and gynecology camps being set up in remote villages. Such visits enabled about 1,600 women and children to receive much needed healthcare, including screenings for basic illnesses and immunization coverage.
SUMURR reached another 3,100 people with its partners as the program traveled to 54 villages to facilitate community awareness programs on maternal and child health issues.
“Leveraging our strengths in building vehicles and in democratizing technology, we have pioneered a unique effort to remove all hurdles to mobility for these women and have made safe childbirths possible for them,” said Joginder Singh, president and managing director, Ford of India. “SUMURR truly embodies Ford’s DNA of utilizing smart technologies for a better world.”
Coordinating with Ford on SUMURR were:
  • Department of Health (DPH) of the Government of Tamil Nadu: Provided guidance and detailed statistics on maternal health and infant mortality; posed a challenge to Ford to pilot the program in Kalvarayan Hills, a region that is remote and hard to access
  • U.S. Department of State: Provided guidance on program design and emphasized the need and role of healthcare for women
  • George Washington University: Helped manage and track SUMURR
  • IIT Madras Rural Technology and Business Incubator (RTBI): A nonprofit organization fostering entrepreneurship and focusing on technologies for rural India; developed and customized the mobile health applications used in SUMURR
  • Reliance IIT Center of Excellence (RITCOE): Focuses on providing excellence in the areas of telecom infrastructure and energy; RITCOE was involved in developing solutions for SUMURR around OpenXC platform
  • Indian Institute of Technology Madras: A premier academic institute that provides world-class education and research facilities in engineering and technology. It is officially recognized as an Institute of National Importance by the government of India and provides guidance to RTBI and RITCOE
  • Hand in Hand India: A nonprofit organization with an overall mission to reduce poverty in India; Hand in Hand was the implementation partner helping to take the initiative to the community including training the government health workers with funding from Ford Motor Company Fund
  • University of Michigan: Helped determine the viability of SUMURR prior to program launch
“SUMURR is an initiative to harness the potential of affordable technologies with innovations that address local contexts for sustainable growth,” says Ashok Jhunjhunwala, founder and co-chairman, RTBI and a professor of electrical engineering, IITM. “From voice-based local language interfaces to a portable system architecture that covers significant aspects of women and child healthcare, it is heartening to note that this program has not only democratized technology but is also finding acceptance and adoption of the technology with the rural mothers and healthcare personnel.”
Berdish says SUMURR represents how Ford continues to evolve and take on more responsibility when it comes to sustainable issues around the world.
Ford’s Code of Human Rights, Basic Working Conditions and Corporate Responsibility, for example, emphasizes the importance of providing proper working conditions and overall human rights for Ford, its suppliers and the communities in which it does business.
Ford continues to increase its presence in India, where it operates a vehicle and engine manufacturing facility in Chennai, has invested $1 billion for its second integrated manufacturing facility at Sanand, and is committed to bringing the best of global products and services to the country. Ford also plans to expand its sales and service operations to 500 locations across India by mid-decade, with a focus and commitment to empower communities across its existing and proposed facilities.
“Ford views accessibility to a better life as a fundamental human right, so being able to successfully help women and children in parts of rural India obtain healthcare is a perfect fit for what we’re trying to do as a company from an overall sustainable approach,” says Berdish.
“SUMURR exemplifies the power of partnerships; through this effort, we are leveraging the best of public and private sector resources to support enhanced healthcare in areas that are hard to reach,” says Gloria Cabe, senior advisor, U.S. Department of State. “Collaborative efforts such as this are game changers, helping to promote innovative solutions to enduring challenges.”
Rural India today, Detroit tomorrow
K. Venkatesh Prasad, senior technical leader for Open Innovation at Ford, framed the initial vision for SUMURR, working with Berdish, and oversaw its technology development.
Prasad is based at Ford’s Research and Innovation Center in Dearborn, Mich., where many of the company’s most talented researchers and scientists have helped develop revolutionary technologies such as Ford SYNC® and EcoBoost®. He says the mass-market applications of the kind of technology used in SUMURR are another benefit of Ford’s involvement.
For example, in some of the remote hilly villages where the Ford Endeavour was used, cellular phone signals were extremely weak or nonexistent.
As a result, researchers are developing a way to use the recently launched open-source platform OpenXC to create a local cloud housed in the Ford Endeavour. This enables nurses in the village to record and store crucial information about patients and transmit it when connectivity is available at a later time. Another new app could help in the timely communication of vital health parameters of the mother and enable hospital readiness while she is en route.
Prasad says that what Ford is learning about the technologies it developed for SUMURR, especially their performance under extremely demanding environmental conditions, is invaluable, and can potentially be applied to any Ford global technology development.
“SUMURR exemplifies how Ford is using its global reach to address regional issues and causes around the world and at the same time identify local social and technology entrepreneurs who we can partner with to further develop the kind of solutions that will shape our future,” says Prasad. “The fundamental aspects of what we did in rural India could very much wind up in the driveways of Detroit.”
A video about SUMURR can be viewed here.
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About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit