Wednesday, November 25, 2009

Thoroughbred Ford - 2008 Ford Edge SEL http://ping.fm/Vtyqk
From Thoroughbred Ford to you - Have a wonderful Happy Thanksgiving!

Wednesday, November 18, 2009

FORD TAURUS - Ford Motor Company – digital snippets

FORD TAURUS - Ford Motor Company – digital snippets

Posted using ShareThis

The 2010 Ford Fusion Car of the Year

Yesterday the 2010 Ford Fusion was named the car of the year!




No surprise here! The Ford Fusion – America’s most fuel-efficient midsize sedan – today was named MOTOR TREND’s 2010 Car of the Year®. The award comes hot on the heels of Fusion setting record-breaking sales for 2009.
The prestigious award from MOTOR TREND comes at a time when Fusion sales are already at an all-time high, further positioning the vehicle as a formidable contender in the competitive midsize sedan market.
To win the coveted Car of the Year award, Fusion outperformed the competition – including the BMW 7 Series and Mercedes-Benz E-Class sedan – in six new categories: design achievement, engineering excellence, intended function, efficiency, safety and value.
The 2010 Fusion and Fusion Hybrid are the most fuel-efficient sedans in America. The new models offer more power; class-exclusive technologies, such as Blind Spot Information System (BLIS®) and Ford SYNC®; and more total passenger and luggage capacity than the Toyota Camry.
The Fusion lineup expanded in the 2010 model year to include all-new Hybrid and Sport models and a new selection of gas-powered engines – all paired with six-speed transmissions – that deliver even more horsepower and better fuel economy.
Fusion: A hit from the start
The Ford Fusion has been generating excitement among journalists and consumers alike since the nameplate first launched in the fall of 2005. In fact, the introductory model – which marked Ford’s re-entry into the midsize sedan market – was a finalist for MOTOR TREND’s 2006 Car of the Year award.
Since then, Fusion’s popularity has continued to soar – and so have sales. Fusion set a sales record in April – the first full month of sales for the redesigned 2010 model and the new Fusion Hybrid – and overall sales are already at an all-time high for 2009.
With its quality unsurpassed by Toyota or Honda, best-in-class fuel economy, class-exclusive technologies and significant residual value improvement, the 2010 Ford Fusion is clearly delivering the key attributes that midsize sedan buyers want.
The new Fusion Hybrid model has played an important role in Fusion’s success. The vehicle delivers an EPA estimated 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. It also offers innovative new technology – SmartGauge™ with EcoGuide – that coaches hybrid drivers to maximize fuel efficiency.
Quotes
“Ford has proven its resilience in these tough times by delivering to market a car with broad appeal to a broad range of consumers. The Fusion range has matured into a competitive roster of midsize sedans, able to compete with sales juggernauts such as the Toyota Camry and Honda Accord. It is no surprise the Fusion now ranks in the top 10 best-selling cars in America.”
– Angus MacKenzie, MOTOR TREND Eitor-in-chief
“The Fusion brought a vast assortment of choice that has the potential to appeal to every type of driver, from the eco-conscious to the sport-minded. The Fusion’s combination of comfort, fuel efficiency, assortment and technology made it a clear winner among our panel of judges.”
– Angus MacKenzie, MOTOR TREND Eitor-in-chief
“The MOTOR TREND Car of the Year award is another testament of our commitment to delivering a world-class car lineup. Whether it is the best-in-class fuel economy or quality unsurpassed by Toyota or Honda, the Fusion and Fusion Hybrid are clear evidence that Ford is serious about our car lineup.”
– Derrick Kuzak, Goup Vce Pesident, Ford Global Product Development, who accepted the golden calipers on behalf of the Ford team
“Even at a time when industry-wide sales are down 26 percent, Fusion sales continue to grow.” – George Pipas, Ford Sales Analyst
“Data show that high series models account for 50 percent of sales. Customers are also embracing technology offerings like voice-activated navigation, SYNC and Sony® Audio.”
– Jonathan Richards, Fusion Marketing Manager

 Ford Press Release

Monday, September 28, 2009

3 Ford's Make Top 10 Cash for Clunkers

3 Ford's Ended up in the Top 10 vehicles of Cash for Clunkers

Automotive News just published the final list in the cash for clunkers and upon further review, 3 Ford's made the top 10.

The Ford Focus, the Ford Escape and the Ford F-150 were all in the top 10 for vehicles purchased.

Final top 10
Here are the top 10 sellers under cash for clunkers, according to new U.S. government data. Also shown are rankings based on incomplete information released in August.
SALESAUG. RANK
1. Toyota Corolla29,4881
2. Honda Civic28,4562
3. Toyota Camry27,1373
4. Ford Focus22,3884
5. Ford Escape21,89410
6. Honda CR-V20,106n/a
7. Hyundai Elantra19,7975
8. Chevy Silverado16,330n/a
9. Nissan Versa16,3006
10. Ford F-15016,263n/a
Source: NHTSA


Wednesday, September 23, 2009

Ford leads with technology to battle texting while driving

From Examiner.com

Ford leads with technology to battle texting while driving


Ford researches voice-to-text technology


2010 Lincoln MKZ: A wide suite of features and technology is available in the 2010 Lincoln MKZ, including SYNC with 911 Assist and Vehicle Health Report, Voice-Activated Navigation, SIRIUS Travel Link and reverse camera.

After recently announcing support for a nationwide law to ban texting while driving Ford Motor Company is researching more efficient voice-to-text technology to add to and enhance the already popular hands free safety features currently available on Ford vehicles.

"A voice-recognition approach is better than bringing in a piece of paper and unfolding a map or looking down at a mobile device," said Ford's director of electronics, Jim Buczkowski after a press conference Monday where Ford announced that CEO Alan Mulally will, for the second consecutive year, deliver the opening keynote address at the 2010 Consumer Electronics Show. "We're looking at various combinations of accomplishing that task because it's being asked for by consumers."

Ford's in-car Sync system is already a hit with consumers. The Sync system reads text messages and operates cell phones with simple voice commands. This hands free technology has been a strong selling point for customers who previously hadn’t considered Ford products. Roughly 70% of the vehicles Ford sells now include the $395 option, Buczkowski said.

See related poll below

Recent studies show the advantage of voice operated hands free technology

Although previous studies have concluded that there is very little difference between hand held and hands free cell phone use in terms of the impact on distracted driving, Ford cites recent results from a study by the Virginia Tech Transportation Institute that indicates a sharp increase by as much as 23% in the risk of crashes by a driver who is texting compared to one who isn’t.

The VTTI research was conducted using a naturalistic study method which they contend measures a driver’s attention in an environment closer to those experienced under actual driving conditions. The study goes on to state that headset cell phone use is not substantially safer than hand held use because the primary risk associated with both tasks is answering, dialing, and other tasks that require your eyes to be off the road.

A PDF version of the full report from VTTI can be downloaded for reading here.


Tuesday, July 21, 2009

Ford #1 in Safety Again!