Showing posts with label Ford Focus. Show all posts
Showing posts with label Ford Focus. Show all posts

Friday, October 22, 2010

Ford Focuses on the Details of Life with an Electric Vehicle




Ford Focuses on the Details of Life with an Electric Vehicle
October 7, 2010
Electric Vehicles will bring about new ways of refueling. Instead of gassing up, customers will plug in, and Ford is working with its supplier partner, Yazaki, to make this a natural and comfortable experience.
The two companies used internal ergonomic studies to design the convenience cord, drawing inspiration from hockey sticks, curling irons and tennis racket handles. While most owners are expected to recharge the zero-emissions, gas-free Focus Electric at home with an optional wall-mounted 240V charging station, they also will have the ability to recharge at remote locations with a standard 120V convenience cord. Both types of connectors will use an industry-standard five-point plug fitted with an ergonomic Ford-branded handle specially designed for comfort and durable daily use. Owners of Focus Electric will recharge the car’s onboard lithium-ion battery pack by plugging the convenience plug or charge station plug into the vehicle’s charge port.
The Ford Focus Electric, which debuts in late 2011, will bring enhanced recharging flexibility with a 120V convenience cord to allow users to recharge the all-electric vehicle at remote locations; the convenience cord will serve as a backup to an optional 240V home charging station. Focus Electric is one of five new electric vehicles Ford will deliver over the next three years in North America and Europe; it will be built at the Ford Michigan Assembly Plant.
When plugged in, the vehicle’s onboard charger converts the AC power from the electric grid to DC power to charge the liquid-cooled battery pack. A full recharge is expected to take six to eight hours with a 240V charge station or more than 12 hours with a 120V convenience cord set. When fully charged, Focus Electric is expected to deliver up to 100 miles of gas-free driving – more than enough for most U.S. commuters, who average 40 miles per day.
Like most household electrical plugs, Focus Electric’s cord set connector has three pins at the end that plug into a standard outlet. But the similarities stop there. The end that connects with the car has five pins, including one that communicates with the vehicle about the type of electrical current (120V or 240V) it is requesting and another pin that deactivates the current when the user disconnects the plug from the charge port.
Focus Electric’s convenience cord will be 25 feet long, making it long enough to reach the nearest outlet, eliminating the need for an extension cord. When not in use, the user can spool the cord around a special oval-shaped holder that also accommodates the cord’s control box. The spooled cord will have a designated spot in the vehicle’s trunk.
Between plugging in and unplugging at home, work or other places, Focus Electric owners are likely to recharge their vehicles two to four times each day (nearly 1,500 times a year) compared to once a week for gassing up (52 times a year). With a Focus Electric owner in contact with the connector so many times, Ford conducted an ergonomic study to help determine plug handle design, as well as charge port height and insertion angle. Study participants – who ranged from petite adult females to larger adult males, ages 21 to 61 – tested a variety of plug handle prototypes.
In seeking a blend of tactile toughness, high-tech polish and ergonomic comfort, the team benchmarked Craftsman® tools and considered the attributes of such disparate products as Apple® mobile electronics and OXO Good Grips® kitchen utensils.
The plug handle uses a matte-finished blue rubber that allows for a comfortable, non-slip grip and the plug head is shielded with a glossy white hard plastic to protect the electronics. The Ford Blue Oval trademark helps make the device immediately recognizable.
Ford supplier partner Yazaki conducted extensive and durability tests on Focus Electric’s cord set connector, including an insertion/extraction study of 10,000 cycles to assess the durability of the interaction between the handle and plug. For every thousand insertions, testers dunked the plug into a sandy salt water solution to add grit to the connectors and they repeatedly dropped the handle and rolled over it with a car tire to test its durability. Testers also subjected the cord set connector to ambient extreme temperature increases.
We make it easy for you to share this story with your friends; simply click on the “share this” method of your choice just below or at the top right corner of this page. You can also click here to sign up for updates from Ford Motor Company, and click here to add an RSS feed to your regular homepage.

Wednesday, October 13, 2010

A Suite of New Airbag Designs for Ford

A Suite of New Airbag Designs for Ford
September 16, 2010
When the all-new 2012 Ford Focus arrives on dealer showrooms, it will offer an exclusive suite of innovative airbags that help customize protection in the most common frontal and side crashes. Specifically, Ford is introducing next-generation driver-side, front passenger and side airbags.
The suite of new innovations includes next-generation driver-side airbag with enhanced chest protection technology. The new airbag uses a reconfigured curve-shaped tether system that pulls in the lower section to create a pocket to help lessen the impact of the airbag on the driver’s chest and ribs in frontal crashes. Click here to watch a video that demonstrates the new airbag design.
Side airbags feature unique shoulder vents that stay open and reduce pressure for smaller occupants who typically benefit from reduced forces. Taller occupants whose shoulders block the vent could benefit from the higher pressures.
Focus also will be the first Ford car ever to feature front passenger airbags with adaptive venting technology that diverts some of the gas from the airbag inflators through vents outside of the airbags. The restraints control module – the control center of the Ford advanced safety systems – adjusts the level of venting based on seat position.
The new passenger airbag is designed to help enhance head and neck protection by better matching deployment force with occupant size. This system uses a small pyrotechnic device to force open the vent and can provide less pressure in the airbag when it’s sufficient to help protect the occupant.
The next-generation airbags will debut as standard equipment on the all-new Ford Focus on sale early in 2011 in North America. The new airbags will roll out on other Ford vehicles in the next few years.
In addition to the new airbags, the vehicle structure of the new Focus provides enhanced crash protection as well as improved vehicle dynamics.
High-strength steels comprise 55 percent of the body shell, and ultra-high-strength and boron steels make up more than 31 percent of its skeletal structure. These advanced materials help the structure meet crash regulations across world markets, while minimizing the vehicle’s weight to help maximize fuel economy.
Ford was the first automaker to begin airbag research five decades ago. It fielded an airbag test fleet in 1971, offered a driver-side airbag in 1985 and standardized driver and front passenger airbags in most vehicles by 1993. In recent years, Ford has introduced a variety of crash protection systems – ranging from canopy airbags to knee bolsters – designed to improve occupant protection. Ford has the most Top Safety Picks from the Insurance Institute for Highway Safety of any automaker.
We make it easy for you to share this story with your friends; simply click on the “share this” method of your choice just below or at the top right corner of this page. You can also click here to sign up for updates from Ford Motor Company, and click here to add an RSS feed to your regular homepage.

Wednesday, September 15, 2010

Focus ST and More Are in Store for the Paris Motor Show


Usually, the Paris Motor Show goes unnoticed by the majority of Americans. But this year, Ford is giving residents of North America reason to pay attention. Among other newsworthy items, it will be the venue for the first official viewing of the new high-performance Focus ST. It will also be the first time that a range of production-ready Focus body styles will be displayed together, providing full insight into this significant new model before it goes on sale in Europe and North America early in 2011.
The new range-topping Focus – which will feature a unique version of the 2.0-liter Ford EcoBoost™ engine – will be true to heritage of Ford ST models. It will offer driving enthusiasts a mix of exhilarating performance and handling, accompanied by an addictive sound.
The dramatic new ST will launch in early 2012 and will be revealed on September 30, 2010, at the Ford stand by Alan Mulally, Ford President and CEO, and Stephen Odell, Ford of Europe Chairman and CEO.
Visitors to the Paris Motor Show will immediately notice the car’s highly distinctive sports exterior, which is finished in Tangerine Scream, a dramatic new body color that reflects the exciting and energetic character of the Focus ST.
Ford is also moving forward with its electrification program and will be displaying for the first time the technology destined to drive its C-MAX plug-in hybrid vehicle, that will be produced at the Valencia plant in Spain and is due to go on sale in Europe in 2012. A version will also be sold in North America.
The formal launch of the full production-ready Focus range in Paris signals the introduction of the first truly global product developed under the company’s ONE Ford strategy.
Developed at Ford’s Global Center of Excellence for Small Cars in Germany, for sale in over 120 markets worldwide, the next-generation model is the most important Focus yet. It is created from the new Ford global C segment platform with up to 80 percent parts-commonality globally. This platform will underpin at least ten vehicles around the world, and it will account for approximately two million units of annual production by 2012.