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Ford C-MAX Energi Tops All Utility

Ford C-MAX Energi Tops All Utility and Compact Vehicles with EPA-Rated 620-Mile Range; Triples Prius Plug-in’s Electric Range

• Ford C-MAX Energi has the most range of any utility or compact vehicle by achieving an EPA-rated 620-mile range on a single tank and a single charge, taking customers 80 miles further than the Toyota Prius plug-in

• C-MAX Energi achieves up to 21 miles in all-electric range – more than triple the Prius plug-in hybrid’s six-mile all-electric range – with a 108-MPGe EPA city rating

• C-MAX Energi addresses trends of more Americans “super commuting” longer distances and increased congestion; electric-only operation in stop-and-go traffic is estimated to waste 1.9 billion gallons of gasoline annually

Click to download PDF.

DEARBORN, Mich., Oct. 16, 2012 – America’s most efficient utility vehicle – Ford’s new 108-MPGe C-MAX Energi plug-in hybrid – also has the most range of any utility or compact vehicle with a 620-mile overall driving range as rated by the Environmental Protection Agency.

This means C-MAX Energi customers could drive from Detroit to New York City, San Francisco to Las Vegas, or even Portland, Ore., to Twin Falls, Idaho, through the combined use of the power stored in the vehicle’s advanced lithium-ion battery and one tank of gasoline.

The Toyota Prius plug-in trails the C-MAX Energi by 80 miles at 540 miles of overall range, and the Chevrolet Volt comes in third at 380 miles.

“C-MAX Energi is America’s most efficient utility vehicle, a great symbol of how Ford gives customers the power to choose leading fuel-efficiency across our lineup with gas prices spiraling upwards of $5 a gallon in some parts of the country,” says John Davis, C-MAX chief engineer. “The C-MAX Energi’s leading range also means customers can spend more time on the road and more money on their priorities instead of at the gas pump.”

C-MAX Energi achieves up to 21 miles in all-electric mode, meaning at least one leg of the average work commute – reportedly 20 miles each way – could be completed each day on electric battery charge only, allowing customers to save gas as they face traffic congestion in their commute.

The Toyota Prius plug-in hybrid offers up to six miles in all-electric range, meaning C-MAX Energi can travel three times more distance than the Prius plug-in hybrid before first engine start.

A study by the United States Department of the Treasury estimates congestion consumed an extra 1.9 billion gallons of fuel in 2011, approximately 5 percent of all gasoline used.

“The C-MAX Energi is the first plug-in hybrid to combine significant electric only range with great overall range on a tank of gas,” says Davis. “We expect many C-MAX Energi customers will commute largely on electricity, yet will still have the range, space and flexibility to take a long road trip without stopping every few hours.”

Debuting this fall with a 108 MPGe city EPA rating and for $29,995 after a federal tax credit, the C-MAX Energi is Ford’s first production plug-in hybrid vehicle and part of the company’s first dedicated line of hybrids.

Drivers can handle the roads with power and style as well. Offering 195 horsepower with a fully charged battery, the new C-MAX Energi has 60 more horsepower than the Prius plug-in hybrid and boasts class-exclusive technologies such as hands-free liftgate and active park assist.

With the growing trend of commuters spending more time on the roads, the C-MAX Energi’s combination of fuel efficient highway driving and electric-powered city driving is more important than ever. A recent study from New York University’s Rudin School of Transportation shows today’s commuters are on the road longer than ever before, and the number of people who commute more than 90 miles to work has doubled over the past 10 years. With a 108 MPGe city rating and 92 MPGe on the highway, C-MAX Energi gives customers leading fuel efficiency throughout their commute.

Power of choice

C-MAX Energi figures prominently in Ford’s rollout of electrified vehicles. Ford’s other electrified vehicles include:

• Focus Electric: Production began late 2011; America’s most fuel-efficient compact with 110 MPGe city and 105 MPGe combined; 6 MPGe better than the Nissan Leaf
• C-MAX Hybrid delivers EPA-certified 47 mpg city, 47 mpg highway ratings – 7 mpg better than the Toyota Prius v on the highway – for a 47 mpg combined rating
• All-new Fusion Hybrid is America’s most fuel-efficient sedan after being certified by the EPA to deliver 47 mpg city, 47 mpg highway, 47 mpg combined. This beats the Toyota Camry Hybrid by 8 mpg highway, 4 mpg city
• Fusion Energi plug-in hybrid: Will begin production by the end of this year; aiming to be the most fuel-efficient midsize car in the world with more than 100 MPGe

Built at Ford’s Michigan Assembly Plant in Wayne, Mich., the all-new C-MAX Energi plug-in hybrid begins arriving this fall at EV Certified Ford dealers in 19 markets, followed by nationwide rollout in all 50 states in early 2013.

More information about Ford’s electrified vehicles – including press releases, fact sheets and product sheets, photos and video – can be found here.

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About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 168,000 employees and about 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Utility Vehicles Driving Ford

Utility Vehicles Driving Ford to Unprecedented Sales Gains in Critical Markets Around the World

• Ford utility vehicles making unprecedented gains in California; Ford brand retail utility share now more than 15 percent in the first quarter, almost 6 percentage points higher than 2006

• Ford projected to outpace the industry in global utility sales growth in key markets such as China, according to IHS; China utility vehicle sales expected to double in the next five years

• Small utilities are the fastest-growing vehicle segment globally; Ford expected to outpace industry growth over the next five years – led by the global launch of EcoSport and Escape/Kuga utility vehicles

DEARBORN, Mich., May 29, 2013 – Ford is leading a major global shift to fuel-efficient and functional utility vehicles, growing its sales in the last five years faster than any other Ford vehicle segment and faster than the industry average.

 

“This was a major bet we made with the One Ford plan, and it is paying off,” said Jim Farley, executive vice president, global marketing, sales and service and Lincoln. “Utilities are helping us grow our share in the North American market – particularly in the traditionally difficult coastal markets – and they’re driving our expansion in developing markets, where utility growth is exploding.”

 

The One Ford plan has delivered a global family of utilities, including EcoSport, Escape/Kuga, Edge and Explorer, which will fuel the company’s growth during the next few years.

 

In the United States, Ford is the best-selling utility brand. Nowhere is the U.S. impact more evident than in California, where Explorer retail sales are up 43 percent and Escape retail sales are up 51 percent through April of this year. A Ford analysis of Polk retail registrations indicates the company’s two newest utilities have helped to increase its share by 6 percentage points in California – the biggest retail sales growth since 2006 of any non-premium brand in the critical state.

 

The trend is even more promising globally, where industry sales are expected to surge during the next five years, according to data from IHS Automotive. With the recent global launches of EcoSport, Escape/Kuga, Edge and Explorer, Ford is expected to see sales of its utility vehicles grow in every market around the world.

 

Small utilities to lead globally

Data provided by IHS Automotive indicate global utility vehicle sales grew 35 percent between 2007 and 2012. The segment now accounts for more than 13 million sales annually – 18 percent of the global automotive market.

 

Small utilities are leading the growth, with sales up 154 percent in that period.

 

In 2012, small utilities accounted for just more than 7 million vehicles, approximately 9 percent of total global vehicle sales. The subcompact EcoSport and the larger compact Escape – or Kuga in markets outside North America – represent Ford’s small utility vehicle offerings.

 

Further utility vehicle growth is expected in the coming years, driven mainly by the small utility segment, which is the fastest-growing segment and is projected to increase by 51 percent.

 

Ford small utility sales are projected to outpace the overall industry, according to IHS Automotive. The increase will be driven largely by introduction of EcoSport into key markets, including India, China and Europe, and the launch of Kuga in the fast-growing China market.

 

“Nothing has been more prolific than the global rise of the small utility,” said Farley. “Once a trend in Western markets, we now see a rapid convergence toward the segment globally as customers become enamored by vehicles offering the size and functionality of a utility coupled with car-like dynamics and fuel economy.”

 

In China, small utility sales climbed to more than 1.4 million vehicles last year, up from about 120,000 units sold in 2005, according to IHS Automotive. Ford’s launch of the EcoSport compact SUV there this year will round out a portfolio that includes Edge, Explorer and Kuga, which has seen sales of more than 20,000 units since going on sale in February.

 

“There is little doubt the biggest opportunity for the industry is China,” said Farley. “With the entire utility market expected to double there during the next five years, we have a distinct advantage offering customers in China an entire family of utility vehicles – small, medium and large.”

 

In Europe, the utility segment is the only segment that has grown since 2005. Ford increased Kuga production 8 percent this year to meet demand, as Europe expects to produce 100,000 annual units of the small utility for the first time. Kuga will be joined later this year by the new EcoSport, with the larger Edge to follow. Ford recently announced production of the iconic Explorer in Russia, marking the first time the utility has been produced outside the United States.

 

Leading the way for Ford in North America is Escape, the best-selling utility in the United States and the top-selling utility in its segment in Canada for nine consecutive years. Customers in North America have responded to Escape’s improved fuel economy, sleek new design, enhanced cargo capacity and innovative technology like its hands-free liftgate.

 

Consumer appeal

Small utility growth has been fueled in part by an aging global population increasingly becoming empty-nesters. Small utilities also are steadily growing in popularity thanks to improved fuel economy coupled with a greater sense of security behind the wheel and increased capability with available all-wheel-drive systems and more cargo capacity.

 

With improvements in engine technology, Ford’s utility vehicles also have become even more fuel efficient. Ford’s EcoBoost^® engines can help provide up to 20 percent better fuel economy without sacrificing the power that drivers want. The new Escape features two EcoBoost engines – a 1.6-liter and a 2.0-liter that make up about 90 percent of sales volume.

 

Consumers also find utilities offer greater flexibility than most passenger cars, with the potential for myriad opportunities and tasks – from road trip vacations to hauling packages home from a store.

 

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 175,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Ford Escape, Fusion Accelerate

Ford Escape, Fusion Accelerate ‘Super Segment’ Share Gains

• Ford retail market share to date in the “super segment,” the combined subcompact, compact, midsize sedan and small utility segment, is up 28 percent, compared to a 9 percent overall industry gain

• Fusion and Escape retail sales volumes increasing fastest in coastal states – Fusion sales up 60 percent this year in coastal states, Escape sales up 46 percent through April  

• Ford’s California April retail sales up 78 percent in the super segment, compared to 59 percent for the first four months of 2013

• Super segment now represents more than half of new vehicle sales nationwide, compared to 35 percent in 2004; Ford share of super segment stands at 13 percent through April vs. 11 percent last year – highest share levels in company history

Click to download image.

 

DEARBORN, Mich., May 16, 2013 – Driven by strong sales of two of Ford’s newest vehicles, the Ford Fusion and Escape, Ford’s share of the “super segment,” comprised of subcompacts, compacts, midsize sedans and small utilities, stands at 13 percent through the first four months of 2013 – representing a gain of 2 share points compared to the same period last year.

 

The future success of automakers in the United States will in large part be based on market gains in four key vehicle segments – subcompacts, compacts, midsize sedans and small utilities. Combined, these four segments represent more than half of all new vehicle sales in the U.S. In 2004 the super segment was only 35 percent of the total market.

 

“Ford’s share has grown this year faster than all other automakers. The driving force behind this is our phenomenal rate of growth in the super segment and our continued success with these key vehicles in the long-dominated Japanese regions of the country,” said Erich Merkle, Ford U.S. sales analyst. “Once our additional manufacturing capacity on Fusion comes on line, the battle for sales leadership in the midsize segment will tighten considerably.”

 

Over the last five years, Ford’s market share gains in the super segment have been among the fastest in the industry. In 2008, Ford had 8 percent share of this segment. A good portion of these gains have come at the expense of Honda and Toyota.

 

In 2008 Honda and Toyota captured approximately 36 percent of super segment sales in the U.S. For the first four months of 2013 that number declined to 28 percent, while Ford gained share in the super segment over the same period. During the first four months of this year Ford’s share stands at 13 percent, up 2 points from the same period a year ago and moving ever closer to Toyota’s position of 15 percent.

 

Ford expects more growth in the super segment as baby boomers continue to downsize their vehicle purchases and first-time millennial buyers enter the market. Combined, baby boomers and millennials account for more than 160 million people in the U.S.

 

“Each of our vehicles in the segment is doing great things for Ford in different ways,” said Amy Marentic, group marketing manager, Ford global small and medium cars. “Two-thirds of all buyers shop both the Escape and Fusion when they come to our dealerships, and sales of both are way up.”

 

Fusion

Fusion is closing the sales gap with Camry, and in the first four months of 2013 Fusion sales were up 25 percent. While Fusion’s share of the midsize sedan segment increased more than 2 percentage points to just more than 12 percent this year, Camry has fallen approximately one point, to almost 15 percent.

 

Fusion retail sales gains are occurring in every market area of the country. The strongest growth is coming from the nation’s largest passenger car market – California; retail sales there were up 117 percent during the first four months of 2013 and accelerated to 146 percent in April.

 

Based on retail sales registrations for the first quarter of this year, Fusion’s share of California’s midsize sedan market is now operating at its highest levels ever at more than 8 percent, which is about double Fusion’s share last year. Fusion sales in the coastal markets are up 60 percent this year, with April posting a 72 percent increase. Nationally, Fusion’s conquest rate is running at 53 percent, while in places such as Los Angeles it is much higher, at 59 percent. Miami and San Francisco are running at 60 percent and 56 percent, respectively. Fusion is also turning at its strongest rates in these markets, with the car spending just 17 days on dealer lots in Los Angeles and Miami, 18 days in San Francisco.

 

Escape

Escape, through the first four months of this year, is America’s best-selling utility, with 98,809 vehicles sold. Like Fusion, the all-new Escape is pushing sales of the super segment in the coastal markets. Retail sales of Escape were up 46 percent in coastal markets the first four months of 2013 and in April sales in the coastal markets expanded by 57 percent. This represents Ford’s best-ever coastal retail share and sales results for Escape.

 

Escape retail sales are up in every region and market area of the country, but it is the coastal markets that are growing at a faster rate than the overall national average. Nationally, the competitive conquest rate for Escape is 52 percent, with the highest conquest rate coming from San Francisco at 60 percent, followed by New York at 58 percent, Boston at 56 percent and Miami at 54 percent.

 

This aligns with regional sales increases and high turn rates for Escape. Escape retail sales in Miami are up 85 percent this year, with sales in Florida up 65 percent and San Francisco up 54 percent.

 

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About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 175,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

One-Millionth Ford Mustang

Flat Rock Assembly Plant Celebrates Producing One-Millionth Ford Mustang As Year 50 Begins

• Nine years after Ford Mustang production moved to Flat Rock, Mich., Flat Rock Assembly Plant celebrates producing one million of these iconic sports cars

• Raj Nair, Ford group vice president for product development, commemorates the occasion by riding off the line in a Ruby Red 2014 Mustang convertible accompanied by a senior plant employee

• Ford celebrates 49 years of continuous Mustang production with more than 8.5 million of America’s favorite sports cars produced

Click to download images.

FLAT ROCK, Mich., April 17, 2013 – Happy Birthday Mustang! Forty-nine years to the day after its 1964 debut in New York, the iconic sports car celebrates another milestone: One million Mustangs have rolled off the line at Ford’s Flat Rock Assembly Plant since production moved there in 2004. Ford is celebrating this milestone as year 50 of continuous Mustang production gets under way at Flat Rock Assembly.

Raj Nair, group vice president for global product development, today rode off the line at Flat Rock Assembly Plant in a Ruby Red 2014 Mustang convertible. Nair was riding shotgun with Ed Salna, material planning and logistics manager at the plant. Salna is a 27-year veteran of Flat Rock Assembly, starting work there more than a year before the plant produced its first car.

“Mustang is one of the most beloved nameplates in the industry, with fans around the world and throughout Ford Motor Company,” said Nair. “The team here at Flat Rock Assembly has built an outstanding reputation for quality while producing one million Mustangs over the last nine years, and we expect that to continue for many years to come.”

Ford has built Mustangs near its home base in Dearborn, Mich. for 49 years. The car was built at Ford’s famous Rouge factory, just a few minutes from company headquarters, for four decades before moving a few miles south to Flat Rock in 2004.

Introduced in April 1964, Mustang proved to be far more popular than anyone expected, prompting Ford to add production capacity outside Michigan. By early 1965 plants in Metuchen, N.J. and San Jose, Calif. were also building Mustang. Less than two years later, on Wednesday, March 2, 1966, the one-millionth Mustang rolled off the line in Dearborn. To date, Ford has produced and sold more than 8.5 million Mustangs.

The launch of Mustang production at Flat Rock coincided with introduction of the then all-new fifth-generation model – first in the series to get a dedicated platform. In addition to the standard V6 and the V8-powered GT model, Mustangs coming out of Flat Rock Assembly Plant have included several special editions and race cars:

• In 2006 Flat Rock built a limited run of black and gold Shelby GT-H coupes for Hertz rental fleets to commemorate the 1966 Shelby GT350H rental car
• 2007 brought the debut of the Shelby GT500 Mustang developed by SVT with a supercharged 5.4-liter V8 producing 500 horsepower, the most ever for a Mustang then
• For the 2008 and 2009 model years, the Mustang lineup included the Bullitt, inspired by the car driven by the title character in the 1968 film of the same name
• For the 2012 and 2013 model years, Flat Rock built the track-optimized Boss 302
• The Flat Rock line has produced numerous competition versions of Mustang including the FR500, Boss 302R and the extremely successful Cobra Jet drag racer

The Flat Rock factory has been producing vehicles since 1987, when it opened as Mazda Motor Manufacturing USA and built the Mazda MX-6. In 1992 Ford purchased a 50 percent share in the plant and it was renamed AutoAlliance International. Over the years Flat Rock Assembly has produced the Mazda 626, Mazda6, Mercury Cougar and Ford Probe. In addition to Mustang, Flat Rock will add production of the Fusion sedan later this year.

“Flat Rock has gone through an amazing transformation over the past year,” said Tim Young, plant manager, Flat Rock Assembly Plant. “We’ve invested $555 million including a state-of-the-art, fully flexible body shop and an upgraded paint shop to make sure we’re continuing to build the best of the best for the next one million Mustangs.”

“The one-millionth Mustang is a true testament to the hard work and dedication of the Flat Rock Local 3000 membership,” said Tony Bondy, UAW Local 3000 chairman. “It’s been great building an iconic American car since 2004, and with the introduction of Fusion along with our new plant upgrades, we will keep building world-class quality in Flat Rock for years to come.”

Ford is adding 1,400 jobs and a second shift at Flat Rock Assembly Plant to support new Fusion production as part of its plan to add 12,000 hourly jobs in the United States through 2015.

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About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Ford Marks Countdown to 50 Years of Mustang

Ford Marks Countdown to 50 Years of Mustang with All-New Licensed Products

• A select group of licensees will produce merchandise and apparel to celebrate 50 years of continuous Mustang production

• Celebrating its centennial this year, Union, N.J.-based Schott NYC was one of the first manufacturers to sign on for the 50 Years licensing program, designing a one-off Mustang jacket to commemorate the occasion

NEW YORK, March 26, 2013 – The Ford Mustang will soon become the newest member of a very exclusive club – vehicles in continuous production for 50 years. To help mark this milestone, 50 companies will sell products including watches, T-shirts, model cars and more that celebrate the Mustang’s first 50 years.

“During its first 49 years of production, Mustang has come to evoke a variety of emotions in our customers – freedom, independence and being true to one’s self – just to name a few,” said John Nens, Ford’s team lead for Global Brand Licensing. “We’re marking this Mustang milestone with a distinctive collection of licensed products from select manufacturers that will carry the unique Mustang 50 Years logo.”

Click to download image.

All of the new merchandise will be easily identified with a custom logo that celebrates 50 years of Mustang.

The logo was crafted by Ford designer Michael Thomson. It features the Mustang’s trademark galloping pony in silhouette over the characters “50 YEARS.” This new icon has a clean and sophisticated appearance in either white on black or black on white. Only 50 companies will be licensed to create products bearing this special logo including high-quality die cast models, videogames, watches and apparel.

“We’re working closely with our licensees to ensure every item reflects the unique qualities of Mustang,” said Nens. “Like the car itself, we want our licensed products to convey an attitude of strength, passion and the highest quality.”

Over upcoming weeks and months, other Ford licensees will reveal a variety of Mustang products featuring the Mustang 50 Years logo to mark this special moment in automotive history and kick off the next 50 years of Mustang.

From the Tuskegee Airmen to 50 Years of Mustang

Celebrating its centennial this year, Union, N.J.-based Schott NYC was one of the first manufacturers to sign on for the 50 Years licensing program. Irving and Jack Schott established their company the same year Ford began producing the Model T on the first moving assembly line. Great-grandson and COO Jason Schott runs the family business today, along with his mother Roz Schott, president, and his uncle, Steven L. Colin, CEO, producing premium jackets, shirts and accessories.

During World War II, Schott NYC dedicated its entire capacity to making sheepskin bomber jackets, leather flight jackets and peacoats for American soldiers, sailors and pilots fighting overseas. Among those who went into battle in Schott jackets were the pilots of the 332^nd Fighter Group, better known as the Tuskegee Airmen.

“I can’t think of a better partner with whom to celebrate our 100th anniversary,” said Jason Schott. “We are honored to collaborate with an iconic family business that shares our commitment to domestic production.”

While the Ford Mustang is classically identified with the wild horse of the American West, it was actually named for the famed North American P-51 fighter plane, the preferred mount of the Tuskegee Airmen in the final year of the war.

Over the next half-century, the Schott Perfecto leather jacket figured prominently in iconic images of Marlon Brando, James Dean, Peter Fonda, the Ramones and Bruce Springsteen. Today Jay-Z, Lady Gaga and Adam Levine can all be spotted in Schott jackets.

Later this year, Schott NYC will reveal a limited-edition leather jacket celebrating 50 years of Mustang.

“The Mustang attitude of freedom and mobility is universal and enduring, and fans around the world will be honoring that heritage with numerous celebrations as we move forward,” said Steve Ling, Ford Car Marketing manager.

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About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Tough lifestyles need a tough truck

When creating the Ford Atlas Concept truck, Ford designers set out to balance function with style, and looked to several purpose-built designs for inspiration. Below is an illustration of some iterations for the concept vehicle, including a beautiful, aerodynamic bullet train, along with a more angled, boxier locomotive-inspired design. To learn more about the Ford Atlas Concept design, please click here.

Page 1 of 5 | Click to download full PDF

Raptor vs. Mars Rover

Raptor vs. Rover: The Ultimate Off-Road Faceoff (Infographic)

Two American innovators in go-anywhere capability – the 2013 Ford F-150 SVT Raptor and NASA’s Mars Rover Curiosity – face off in a unique comparison of awesome off-road hardware. Each vehicle represents the pinnacle of high-tech mobility on Earth and Mars. SVT Raptor meets Rover Curiosity to boldly go further.

DOWNLOAD: JPG | PDF

Ford Expands Environmentally Friendly 3-Wet Paint

Ford Expands Environmentally Friendly 3-Wet Paint Capacity by 50 Percent Globally in 2013

• Ford is adding four more plants to its network of manufacturing operations that use its industry-leading 3-Wet paint process; the process will be added to two facilities in the United States, as well as one in China and one in Spain

• Ford, which was the first automaker to implement the high-solids solvent-borne 3-Wet technology in 2007, currently has eight plants in North America, Asia Pacific and Europe that use the process

• The 3-Wet process has helped Ford reduce CO₂ emissions by 15-25 percent and volatile organic compound (VOC) emissions by 10 percent at those facilities where the process is used; similar reductions are expected at new 3-Wet facilities

Click to download image.

DEARBORN, Mich., April 3, 2013 – Ford Motor Company is expanding its industry-leading 3-Wet paint capacity by 50 percent this year, adding the environmentally friendly process to four more plants on three continents. The actions will reduce CO₂ emissions by an estimated 15-25 percent at those facilities.

Ford was the first automaker to implement the 3-Wet high-solids solvent-borne technology in 2007; it now has eight plants in North America, Asia Pacific and Europe equipped to use the process to paint vehicles. High-solids solvent-borne technology refers to a paint formulated to minimize solvents, resulting in a concentrated pigment and resin mixture with fewer volatile organic compounds (VOCs) released. The technology will be in place in 12 plants in 2013 then expand to additional facilities worldwide over the next four years.

“The 3-Wet paint process is significantly more advanced than conventional technologies in applying durable paints in a high-quality, environmentally sound and cost-efficient manner,” said Bruce Hettle, director of manufacturing engineering.

The 3-Wet process derives its name from three layers of paint applied one after the other prior to earlier coats having cured. The process eliminates stand-alone primer application and a dedicated oven required in the conventional process that was used before. Advanced chemical composition of 3-Wet paint materials allows for the three layers of paint – primer, base coat and clear coat – to be applied while each layer is still wet.

The 3-Wet technology process means Ford can maintain the top quality characteristics its customers demand, including long-term durability and chip and scratch resistance.

How it works

Enabling the 3-Wet high-solids solvent-borne paint formulation technology is a combination of process and product developed by Ford and its suppliers. Together, they have created a superior system that saves 20-25 percent of process time. Due to the eliminated stand-alone primer application and dedicated oven – both reducing the paint booth size – Ford saves electricity from the blowers that circulate massive volumes of air through paint booths, and reduces its use of natural gas needed to heat the air and ovens. This results in significant reductions of CO₂ emissions, as well as reductions in VOC compared to current medium-solids and solvent-borne paints.

Since the pilot launch at Ohio Assembly Plant five years ago, Ford’s global 3-Wet paint process has reduced CO₂ emissions by 15-25 percent and VOC emissions by 10 percent compared to either conventional high-solids solvent-borne or waterborne systems.

Locations where Ford is installing the 3-Wet process in 2013:

• Flat Rock Assembly Plant, Flat Rock, Mich.
• Kansas City Assembly Plant, Claycomo, Mo.
• Jiangling Motors Co. Ltd., Jiangxi/Nanchang, China
• Valencia Assembly Plant, Valencia, Spain

Locations with 3-Wet capability in North America:

• Ohio Assembly Plant, Avon Lake, Ohio
• Cuautitlán Assembly Plant, Cuautitlán, Mexico
• Michigan Assembly Plant, Wayne, Mich.
• Louisville Assembly Plant, Louisville, Ky.

Locations with 3-Wet capability in Asia Pacific:

• Chennai Assembly, Tamil Nadu, India
• CAF 2, Chongqing, China
• Ford Thailand Manufacturing, Rayong, Thailand

Location with 3-Wet capability in Europe:

• Craiova Assembly Plant, Craiova, Romania

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About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Mobile Growth Reshaping Post-Recession U.S. Auto Industry

Farley: Demographic Shifts, Consumer Fuel Economy Focus, Mobile Growth Reshaping Post-Recession U.S. Auto Industry

• Post-recession consumer and demographic shifts are reshaping the U.S. auto industry, as much if not more than the recent economic crisis

• Google and Facebook provide optimistic vision of “automobility” and mobile platforms

• Ford announces Personalized Fuel Efficiency App Challenge to bring new ways for consumers to learn more and further improve real-world fuel economy

NEW YORK, March 27, 2013 – While the great recession has fundamentally reshaped the automotive industry over the past few years, the real game changer may come from a new post-recession consumer mindset, demographic shifts and how automakers respond.

“Just as everyone is breathing a huge sigh of relief about getting back to something resembling normal sales levels, the real news is that the great recession has dealt a fundamental change to the consumer’s mindset,” said Jim Farley, executive vice president of Global Marketing, Sales and Service and Lincoln. “The question of whether consumers are returning to the market is settled. Now the question is, ‘What do they want and expect from us, and are we really ready to respond to what has just taken place?’”

Delivering the keynote address at the 2013 New York International Auto Show, Farley said the recession has profoundly influenced how consumers weigh purchase decisions and what they value in automobiles. He highlighted several key post-recession trends that will drive industry change – shifting expectations around luxury, the rise of women and Hispanics, a renewed focus on fuel economy, and the rapid proliferation of mobile platforms.

New luxury expectations

Luxury is no longer defined by price, size and exclusivity. “Now, people are breaking the association of luxury with a high price tag,” Farley said. “They are looking for luxury-level quality, performance and features in smaller sizes and at more reasonable price levels.”

He noted that a recent Luxury Institute survey found 60 percent of respondents expect a fully equipped luxury vehicle to cost less than $60,000 – significantly less than the former $100,000 price tag standard on many luxury models.

Another luxury trend: Small utilities are outpacing all other luxury vehicle segments for growth, with nearly a 60 percent jump in 2012 and a more than 200 percent increase in the past four years.

Women, Hispanics transforming the market

While baby boomers will continue to wield the greatest influence on the market for years to come, Farley pointed to shifts among women, Hispanics and millennials that are reshaping the entire consumer market.

Perhaps the most powerful trend is the rising consumer power of women globally. “More than 1 billion women will enter the middle class globally by 2020, and many will be buying vehicles for the first time,” Farley said.

Rapid urbanization is drawing women to cities all over the world, where they are trading agricultural work for careers in business and other professions. Women buyers are outpacing men for the first time ever in the United States.

Meanwhile, Hispanic households are becoming increasingly affluent with a 126 percent increase in U.S. Hispanic households making more than $100,000 a year. Hispanic households have a total net worth of more than $500 billion.

“As Hispanics buy luxury vehicles at a faster rate than the overall market, our brands must become more compelling, interesting and relevant than ever,” Farley said. “Millennials are also a significant opportunity, as they will start entering the family stage in record numbers during the next several years.”

The power of mobile platforms: Facebook and Google

Mobile devices are significantly reshaping every part of the automotive landscape – from marketing and shopping to the in-vehicle experience. “We need to learn to think the way our customers already do – they come first, they are in control,” Farley said. “Most of us recognize that mobile is a power enabler for customers, putting them in control of the shopping process and changing their expectations around connectivity.”

OpenXC Kit

As nearly one in seven people worldwide now uses a smartphone, this has significant influence on the auto industry.

Doug Frisbie, Facebook head of Automotive Vertical Marketing, joined the keynote, explaining that successful businesses in every industry – from automakers to software companies – put people at the center.

“Cars were a step change in giving society the ability to stay connected and engaged with the people they cared about,” he said. “The opportunity at hand today is not about phones or social software in cars – but about remembering that no matter the device, it’s the ability to connect that matters.”

Brendon Kraham, Google director of Global Mobile Sales and Product Strategy, joined the discussion as well, adding that the in-car mobile experience will soon be integrated into all the devices that connect a consumer’s life.

“Automobiles will soon become a seamless part of the consumer mobile experience,” he said. “Actually it will enhancethe experience. When your dash becomes a seamlessly connected screen, it truly becomes a more important, integrated part of your life.”

Fuel economy reigns

Perhaps the greatest cross-demographic shift since the recession is the growing consumer focus on fuel economy. Now the top consideration for vehicle purchases, fuel economy interest has resulted in a flood of claims and data that are starting to overwhelm the market.

“We now have a torrent of ‘best-in-class’ claims hitting consumers from all sides, and it’s starting to become noise,” Farley said. “We are seeing more and more confusion as consumers try to make informed decisions. Given the connectivity in our cars and the proliferation of mobile devices, we have the opportunity to give consumers better and more relevant data to understand what they can expect in on-the-road fuel economy performance.”

Harnessing the power of mobile platforms, Farley announced developers will have access to Ford’s OpenXC connectivity research platform as a sandbox to create and test innovative ideas in the newly announced $50,000 Personalized Fuel Efficiency App Challenge.

Many elements factor into personalized fuel efficiency including temperature, terrain, traffic conditions and individual driving styles. The goal of the challenge is to enable drivers to optimize their efficiency on the road and then share that information with others.

“We need to help customers understand the concept of personal fuel economy – based on their own individualized experiences – and give them tools to see, learn and act upon all the information available to know what to expect, how to improve, and even offer guidance in their shopping process,” Farley added.

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About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Fusion, Escape Achieve All-Time Record Sales

Fusion, Escape Achieve All-Time Record Sales; Ford Motor Company U.S. Sales Up 6 Percent in March

• Fusion delivers its best-ever sales month and quarter ever, with March sales passing 30,000 and quarterly sales passing the 80,000 mark for the first time in its history
• Escape posts its best-ever sales month and quarterly sales
• Explorer sales up 33 percent – best monthly sales since the current model debuted in 2010
• America’s best-selling pickup for 36 years, F-Series posts 16 percent increase as full-size pickup segmentation continues to improve versus year ago – best first quarter sales since 2007
• Ford Motor Company March U.S. sales up 6 percent – best sales results since May 2007, with cars even with year ago, utilities up 14 percent and trucks up 6 percent

Download Full Sales Release (With Tables)
DEARBORN, Mich., April 2, 2013 – Ford’s newest vehicles – Fusion and Escape – set all-time monthly sales records in March, driving Ford Motor Company’s best U.S. sales results since May 2007.
“Customers are buying our all-new Fusion and Escape in record numbers, and we are working harder than ever to keep pace with demand for these fuel-efficient vehicles,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Full-size pickup demand continues gaining momentum, outperforming the industry for the third consecutive month.”
Ford Fusion posted an all-time record monthly and quarterly sales volume in March with 30,284 vehicles sold for the month and 80,558 during the first quarter – crossing the 30,000 monthly and 80,000 quarterly vehicle sale thresholds for the first time ever in Fusion sales history.
Escape had its best sales month ever with 28,934 vehicles sold. This 28 percent increase versus year-ago results marks the best sales performance since Escape’s launch 13 years ago. Escape also posted record quarter sales of 72,983 vehicles, surpassing record third quarter 2012 sales of 72,908 vehicles.
Explorer’s March sales totaled 17,509, representing a 33 percent increase over last year and its best monthly sales performance since the current model was introduced in 2010. Explorer retail sales were up 42 percent over last year, providing it best March retail sales performance since 2005.
With the industry’s March full-size pickup segment estimated to be up 15 percent over last year, America’s best-selling pickup, the Ford F-Series sales increased 16 percent to 67,513 pickups in March. This was F-Series 20th straight month of monthly sales increases and represented F-Series’ best March and first quarter sales performance since 2007.
The company’s overall sales in March were up 6 percent with 236,160 vehicles sold. Cars were even with a year ago, utilities up 14 percent and trucks up 6 percent.

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding the company and Ford products, please visit www.corporate.ford.com.

Ford and PlugShare Team Up

Ford and PlugShare Team Up to Help Ford C-MAX Energi and Fusion Energi Drivers Find Plugs with MyFord Mobile

• Ford is teaming up with PlugShare^®, an industry-leading aggregator of public charge stations, to provide real-time charge station information to drivers of Ford’s all-new plug-in hybrid vehicles – C-MAX Energi and Fusion Energi

• Ford is the only manufacturer to offer real-time charging station location information through its smartphone app, MyFord^® Mobile

• The collaboration will provide Ford customers comprehensive access to the quickly growing number of public charge stations in the U.S. and Canada

• Ford also announced its commitment to the Workplace Charging Challenge with the Department of Energy, which aims to increase the number of U.S. employers offering workplace charging by tenfold in the next five years

• PlugShare.com offers a unique advantage by aggregating publicly available and crowd-sourced information on charging station locations along with photos, reviews and check-ins

Click to download images.

DEARBORN, Mich., Feb. 7, 2013 – Ford’s award-winning MyFord Mobile smartphone app and Web portal now features a charging station finder powered by PlugShare.com and will be compatible with the new Ford Fusion Energi and C-MAX Energi plug-in hybrid vehicles.

PlugShare^® brings a powerful new component to MyFord^® Mobile with its live database of charging stations across North America. In addition to aggregating publicly available lists of stations from a variety of sources, PlugShare incorporates crowd-sourced information from users to provide the most comprehensive dataset available.

“When we launched the MyFord Mobile app and portal for the Focus Electric last year, it was the most advanced remote management app of its kind in the industry,” said Bill Frykman, business and product development manager. “We’re now expanding availability of the system to drivers of our new plug-in hybrids and offering some unique features specifically tailored to these long-range vehicles.”

“It is a little known fact that the majority of charging stations are currently free to use. By giving drivers a clear view of the reality of charging, PlugShare and Ford are showing more and more drivers that now is a great time to start driving on electricity,” said Forrest North, CEO of Xatori, maker of PlugShare. “With our real-time, crowd-sourcing features that include photos, reviews and check-ins, PlugShare has quickly become one of the largest and most popular charging station locators in North America. We are thrilled an established industry leader such as Ford has chosen PlugShare for MyFord Mobile.”

In addition to an EPA-estimated rating of 21 miles of pure electric driving range per charge, both C-MAX Energi and Fusion Energi have an EPA-estimated range of 620 miles on one tank of gas and one charge.

Owners of the first-ever Ford plug-in hybrid vehicles can now use their smartphones from almost anywhere to monitor and manage the battery charging process, find charging stations, check energy efficiency and earn achievements for efficient driving.

The station finder component of the MyFord Mobile app now blends point-of-interest search with charging station information from PlugShare.com to let drivers take advantage of opportunistic charging wherever their destination might be. Users can search for terms such as “pizza” or “Mexican food” near a location and MyFord Mobile will display the results along with the nearest available charge for each entry. Drivers can select a destination based on proximity to a plug.

“Access to public charging allows our C-MAX Energi and Fusion Energi customers to drive more electric miles – helping improve our environmental footprint and improve energy security,” said Mike Tinskey, director, Vehicle Electrification and Infrastructure. “We’ve seen impressive growth in the number of installed public charge stations – growing from fewer than 3,000 units in 2010 to more than 11,500 installed units in the U.S. today.

“This collaboration allows for Ford customers to access all the currently installed stations, as well as gain immediate access to new charge stations as they are installed,” Tinskey added.

MyFord Mobile’s trip and charge log has also been updated to provide drivers with information about how efficiently they are using their plug-in hybrid vehicle in both electric and hybrid mode. By taking advantage of available data on electricity use, hybrid gas mileage and regenerative braking, the app coaches drivers to adjust their driving style to be more efficient.

MyFord Mobile still lets plug-in hybrid owners check the state of charge of the battery, get alerts if they forgot to plug the car in or if charging stops, and take advantage of value charging for the lowest electricity rates during off-peak hours. Drivers can also precondition the cabin temperature while the car is plugged in to reduce the load on the drivetrain for enhanced efficiency.

“We designed MyFord Mobile to provide owners of Ford plug-in vehicles with a convenient way to monitor and manage their total energy usage, and we’re continually working to make the experience better,” added Frykman.

MyFord Mobile is available in the Apple iOS App Store for iPhones and the Google Play Store for Android phones. The MyFord Mobile Web portal is at http://www.myfordmobile.com. Some features of the MyFord Mobile app including point-of-interest search, trip and charge log, and achievements will become available after the initial launch.

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

About Xatori Inc.

Xatori is a Palo Alto-based software company founded in 2010 that builds innovative software for plug-in electric vehicles. Xatori’s first product PlugShare is the most popular and widely used charging station finder showing more than 15,000 charging stations in North America. The information is crowd-sourced and freely available through Android, iOS and the Web.The company's GreenCharge and Charge Manager apps, (http://www.greenchargeapp.com/, www.chargemanager.com) allows users and fleets to view real-time battery data and to share the environmental and monetary benefits of owning an electric vehicle. More on the company at: http://www.xatori.com/.

Fiesta ST Race Car

Ford Announces Fiesta ST Race Car, Expanded Partnerships for Global RallyCross Championship

• Ford Racing to introduce new OlsbergsMSE-built Fiesta ST Global RallyCross Championship (GRC) race car based off the new Ford Fiesta ST production car, which goes on sale this summer

• The OlsbergsMSE Fiesta ST GRC cars will be driven by Tanner Foust and Brian Deegan

• Ford Racing and OlsbergsMSE sign a multiyear manufacturer partnership to build on their back-to-back Global RallyCross Championships and multiple X Games medals

• Ford driver and 2012 X Games silver medalist Ken Block will also compete in the 2013 Global RallyCross Championship and will introduce his new Fiesta ST GRC car later this year

• The OlsbergsMSE Fiesta ST GRC race car will be on display Thursday and Friday at the Chicago Auto Show

• Ford announced as sole automotive sponsor for the 2013 summer X Games with RallyCross events at all four global events

Click to download images.

Click here for more from the Chicago Auto Show.

DEARBORN, Mich., Feb. 6, 2013 – In many ways the 2014 Ford Fiesta ST is a race car built for the street; Global RallyCross Championship (GRC) fans will soon get an up-close view of the same car built exclusively for competition at the Chicago Auto Show.

With Ford’s global launch of Fiesta ST under way, Ford Racing will introduce the ST performance badge in the 2013 season of the Global RallyCross Championship and Global X Games events.

The move is part of an expanded Global RallyCross program for Ford as it capitalizes on the growing popularity of the series and its increased visibility through X Games and some larger-than-life personalities, including Tanner Foust, Brian Deegan and Ken Block.

The first Fiesta ST GRC cars will debut this season with Block, Deegan and two-time Global RallyCross champion Foust. Foust and Deegan will give performance car enthusiasts and media the first look at the OlsbergsMSE Fiesta ST GRC race car this week at the Chicago Auto Show.

“Global RallyCross has been a great series for us to demonstrate what Ford’s small performance cars can do,” said Jamie Allison, director, Ford Racing. “With great drivers and teams, and now a formal manufacturer partnership with OlsbergsMSE, Ford Racing’s commitment to Global RallyCross is quickly growing. We’re excited about the debut of the Fiesta ST GRC car this year, and it will be fantastic to see Ford’s global performance car compete in four countries around the world this season.”

To support development of the RallyCross Fiesta ST program, Ford Racing has formalized its manufacturer partnership with OlsbergsMSE, whose credentials include two consecutive GRC driver championships with Foust, and podium finishes at all six rounds in 2012. The team has helped Ford earn GRC manufacturer’s championships in 2011 and 2012.

OlsbergsMSE will field the Fiesta STs for Foust and Deegan.

“OlsbergsMSE has a good history developing extreme/RallyCross cars, and with the longer-term manufacturer relationship with Ford and its technical support, together we will develop even stronger RallyCross cars,” said Andreas Eriksson, OlsbergsMSE team principal. “The partnership is exactly what OlsbergsMSE needs to continue to be a winning team in the coming years.

“There are great teams and manufacturers coming to the series and the sport,” Eriksson continued. “We will have better and tougher competition, and I look forward to the challenge of staying persistent in the development of our cars.

“Outside of our technical development, we will also be very focused on providing our drivers with the information and input they need to be the best,” Eriksson added. “This is the way our entire OlsbergsMSE program moves forward, together with Ford. To be the best in this extreme sport, hard work and dedication is required from drivers and team.”

Joining Foust and Deegan to round out Ford’s GRC program is Block and the Hoonigan Racing Division. Block’s strong 2012 Global RallyCross season was highlighted by a silver medal at X Games 18 behind World Rally Champion Sebastien Loeb, and he posted top two qualifying positions in each of the series’ last four rounds.

“I’m stoked to be able to say I’m going to be continuing to race Fords in Global RallyCross for the next few years, especially with the four X Games events this summer,” said Block. “For the upcoming 2013 season, my team is taking everything we learned during my rookie season last year and applying it to an all-new RallyCross car. It’s going to be a fun season.”

The Global RallyCross Championship will have a true global presence in 2013. In addition to five expected North American events, there will be four X Games in 2013 with RallyCross competition. Ford is sole automotive sponsor for all four 2013 summer global X Games, which will include the traditional event in Los Angeles and new venues in Brazil, Spain and Germany.

“Global RallyCross and X Games allow us to connect with the next generation of Ford customers and a very important group of performance enthusiasts,” said Allison. “They already know Ford for great products like Mustang and Raptor, but are becoming a real force helping drive the growing B- and C-car performance segments.”

Fiesta success in 2012 Global RallyCross Championship

• 1-2 finish at Charlotte Motor Speedway with Marcus Gronholm and Foust
• Sweep at Texas Motor Speedway with Gronholm, Foust and Deegan
• Silver and bronze at X Games with Block and Deegan
• Third-place podium finish at New Hampshire Motor Speedway with Deegan
• 1-2 finish at Las Vegas Motor Speedway with Foust and Deegan
• 1-2 finish at SEMA in Las Vegas with Foust and Deegan
• Foust clinched second-consecutive GRC Championship, followed by Deegan
• Ford clinched second-consecutive GRC manufacturer’s championship with four first-place finishes and 12 podium appearances

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About Fiesta ST

Fiesta ST is the result of the combined efforts of Team RS in Europe and SVT in the United States. Fiesta ST may be born with racing DNA, but buyers won’t have to pay for that performance at the pump. Available exclusively as a five-door hatchback in North America and with a six-speed manual transmission, Fiesta ST is projected to achieve up to 34 mpg. A new high-output variant of the award-winning 1.6-liter EcoBoost^® four-cylinder engine propels Fiesta ST with an estimated 197 horsepower and 214 lb.-ft. of torque. This compact performance machine sports a unique grille and chin spoiler with new rear diffuser and fascia extensions. Bright tipped dual-exhaust pipes and high-mount spoiler along with unique 17-inch wheels complete the visual package: Fiesta ST looks like it’s made for the racetrack. For more information regarding the Ford Fiesta ST, please visit http://media.ford.com/article_display.cfm?article_id=37425.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Ford Focus Electric Earns Top Vehicle Safety Rating

Ford Focus Electric Earns Top Vehicle Safety Rating from NHTSA

• The National Highway Traffic Safety Administration (NHTSA) awarded the 2013 Ford Focus Electric a five-star Overall Vehicle Score in its New Car Assessment Program (NCAP) testing

• Focus Electric was designed with safety in mind with its airbags and AdvanceTrac^® with electronic stability control

• The driver’s airbag uses a reconfigured curve-shaped tether system that pulls in the lower section to create a “pocket” to help lessen the impact of the airbag on the driver’s chest and ribs in frontal crashes

DEARBORN, Mich., Feb. 7, 2013 – The 2013 Ford Focus Electric earned a top vehicle safety rating from the National Highway Traffic Safety Administration (NHTSA).

Focus Electric, Ford’s first all-electric passenger vehicle, earned a five-star Overall Vehicle Score in NHTSA New Car Assessment Program (NCAP) testing, which combines vehicle performance in frontal and side-impact crash tests and resistance to rollover.

“As more people shop for electrified vehicles, the Focus Electric now offers both a top vehicle safety rating from NHTSA and a faster-charging technology that allows it to fully recharge in three to four hours,” said Steve Kenner, global director of the Ford Automotive Safety Office.

Focus Electric features front and side airbag technologies to tailor deployment to individual occupants. The driver’s airbag uses a reconfigured curve-shaped tether system that pulls in the lower section to create a “pocket” to help lessen the impact of the airbag on the driver’s chest and ribs in frontal crashes. Innovative side airbags feature unique shoulder vents that stay open and reduce pressure for smaller occupants who typically benefit from reduced forces.

Ford just announced that more than 900 Ford dealers will soon be certified to sell plug-in electrified vehicles, including Focus Electric, up from 67 dealers in February 2012. The spike in electric vehicle-certified Ford dealers reflects increased demand for the company’s electrified vehicles. Ford’s share of the electrified vehicle market is now second behind only Toyota.

Focus Electric safety and security features include:

• AdvanceTrac^® with electronic stability control
• Dual-stage front airbags
• Front seat side airbags
• Side-curtain airbags
• Four-wheel anti-lock braking system
• LATCH (Lower Anchors and Tether Anchors for Children)
• Anti-theft engine immobilizer

The 2013 Ford Focus earned a NHTSA five-star Overall Vehicle Score as well.

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About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit http://corporate.ford.com.

Fusion Hybrid Closes in on Another Sales Record

Ford Achieves All-Time High Hybrid Share and Toyota Slides, as Fusion Hybrid Closes in on Another Sales Record

• Ford hybrid market share jumped nearly 9 percentage points from December 2011 to December 2012; Toyota’s share of the hybrid vehicle segment dropped 8 points

• Ford Fusion Hybrid achieved all-time monthly sales record in December 2012 with 3,244 sales; Ford hybrids expected to deliver best January hybrid sales month ever with a projected 5,500 units sold

• More stylish and technology-laden Fusion Hybrid attracting younger buyers compared to the outgoing model and Toyota Camry Hybrid

• Nearly 70 percent of Fusion Hybrid sales are conquest sales, compared to 53 percent for Camry Hybrid

Click to download images.

DEARBORN, Mich., Jan. 30, 2013 – The 2013 Ford Fusion Hybrid is off to a fast start after achieving an all-time sales record in December 2012, helping Ford to record hybrid sales and market share, as Toyota lost nearly 8 points of share in the segment.

Ford’s launch of the new C-MAX hybrids and Fusion Hybrid this past fall led the company to deliver record-setting hybrid sales in December, resulting in a 9 percent market share gain to 16 percent. In the same period Toyota’s share of the hybrid vehicle segment fell 8 points, from 68 percent to 60 percent.

Ford sold more hybrids in the fourth quarter of 2012 than in any other three-month period in the company’s entire history with 19,554 units sold, besting its own previous hybrid vehicle sales record by more than 193 percent.

An all-time record of 3,244 Fusion Hybrids were sold in December, compared to the previous mark of 3,010 in August 2010. The car is expected to achieve record January sales when results are announced Feb. 4. Nearly 70 percent of new Fusion Hybrid owners are new to the Ford brand, while Toyota’s conquest rate for its Camry Hybrid is only 53 percent.

“We’re bringing new hybrid buyers into the market, many of whom wouldn’t be considered traditional hybrid buyers,” said Amy Marentic, marketing manager, Global Small and Medium Cars. “There’s a sense hybrid buyers represent a pragmatic or green ethic. Fusion Hybrid is scoring with these audiences, but the car also puts some excitement into the segment through design; it shows hybrids can have beautiful and sophisticated styling. This, in turn, means different buyers.”

Not only are most buyers new to the Ford brand, early data suggest Fusion Hybrid is appealing to younger buyers outside the traditional hybrid vehicle demographic.

Ford reports new Fusion Hybrid buyers are five years younger than buyers of the previous Fusion Hybrid, dropping to 48 years old from an average of 53 years old. 2012 model year Toyota Camry Hybrid buyers have an average age of 54, according to J.D. Power and Associates PIN data. Moreover, 22 percent of Fusion buyers are under the age of 35; only 13 percent of Camry Hybrid buyers are.

Not surprisingly, Fusion Hybrid’s best-selling markets are San Francisco, Los Angeles and Washington, D.C., but Ford reports stronger sales in the more traditional buying areas of the Central, Southeast and Great Lakes regions – areas not known for strong hybrid sales. In these areas, retail sales more than tripled in December compared to the previous year.

Fusion Hybrid continues to have the fastest turnover rate (the number of days cars sit on dealer lots waiting to be sold) of any vehicle in the Ford lineup. Fusion Hybrid turns over in just 10 days on average.

Press releases, videos, photos and other material related to Ford’s electrified vehicles can be found here.

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About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Ford Brings Out Entire Showroom

Ford Brings Out Entire Showroom, Commercial Vehicles and EcoBoost for North American International Auto Show

• Ford presents its entire showroom for the 2013 North American International Auto Show (NAIAS), offering guests a good look at everything from the all-new 2013 Fusion midsize sedan to its F-Series trucks

• To help celebrate the 150^th anniversary of Henry Ford’s birth, the company founder (played by a series of actors bearing an uncanny resemblance to Henry Ford) will walk guests around the exhibit, providing an audio tour that weaves the story of his life with a look at the modern Ford vehicle lineup and technological innovations such as EcoBoost^® engines

• Ford will feature its commercial vehicle story at this year’s auto show, including the Transit family of vehicles, with a display of people who protect, serve and help those in need

Click to download images.

DETROIT, Jan. 16, 2013 – All-new Fusions, Fiestas, Escapes and Transit vans share the stage with muscular Mustangs, tough F-Series trucks and the rest of the freshest vehicle lineup available on the Ford stand at this year’s North American International Auto Show (NAIAS).

More than 65 vehicles will grace the Ford exhibit this year, including a Ford-based fire-rescue truck, a Gleaners mobile food pantry Transit Connect and Ford Police Interceptors.

“The theme of this year’s Ford stand is ‘People Serving People,’” said Elena Ford, director of Global Marketing, Sales and Service Operations. “The everyday heroes who use these commercial vehicles will be a part of the exhibit to share their experiences with guests.”

Throughout the approximately 60,000-square-foot exhibit, Ford will showcase power-revving and fuel-efficient EcoBoost^® engine technology, a Focus ST road rally driving simulator, a Mustang Nation display, and ever-durable Ford trucks along with several other demonstrations. The stand boasts the freshest new vehicle lineup of any automaker, featuring EcoBoost engine technology available on nine different nameplates.

Henry Ford as your guide

To help celebrate 150 years of the man who put the world on wheels, Henry Ford – actually, an actor playing him – will guide guests around this year’s Ford stand.

Ford will start the tour near an original 1903 Model A, taking visitors through his life history while showing them Ford’s current lineup of vehicles. The full Ford showroom will be on display, as well as commercial vehicles including the all-new global Transit family.

Ford is the largest manufacturer in the global commercial vehicle segments where it competes, and North America’s best-selling commercial truck brand for 28 years. Ford is building on this leadership with introductions of the all-new Ford Transit and Ford Transit Connect vans.

Transit full-size cargo van and wagon are expected to deliver best-in-class fuel economy – averaging 25 percent better than today’s E-Series – and the segment’s lowest operating costs. Customers can choose from three roof heights, three body lengths, two wheelbases, and standard 3.7-liter V6, 3.5-liter EcoBoost or new 3.2-liter Power Stroke^® five-cylinder diesel engines.

The all-new Ford Transit Connect compact van is available in two wheelbase lengths and in XL and XLT trim series. Transit Connects deliver a 1,600-pound payload, 130 cubic feet of cargo space, and have an available 2,000 pounds of towing capacity. Transit Connect is expected to achieve at least 30 mpg on the highway with its 1.6-liter EcoBoost engine.

Beyond its vehicle fleet and displays of technological innovations, Ford will offer NAIAS guests several experiential opportunities.

Boostical

Visitors will have the chance to produce an instant musical collage featuring the words “Eco” and “Boost” backed by sound effects. This fun sound mash-up will be shareable on social media networks instantly.

Taurus talent search

Guests interested in becoming a Taurus product specialist will be able to audition by recording a video. Participants will be given a short script to share via social media. Those with the highest number of “likes” will win the title of Best in Show.

Blue Oval card

For the second year, the display will feature Ford’s Blue Oval card, offering visitors a more focused, personalized experience they can share with their family and friends. Visitors can register online to receive a Blue Oval card, which they can then use to access relevant content throughout their time on the Ford stand.

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About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Ford Fusion Energi Delivers 620-Mile Range

EPA: New Ford Fusion Energi Delivers 620-Mile Range, 21 in EV Mode; Beats Honda Accord, Toyota Prius PHEVs

• New Fusion Energi sedan is Ford’s newest plug-in hybrid – capable of making trips of up to 620 miles without having to stop for gas or to recharge the battery when starting with a fully charged battery and full gas tank

• Ford Fusion Energi plug-in hybrid delivers up to 21 miles in electric-only mode – nearly triple the electric-only range of the Toyota Prius plug-in hybrid and double the Honda Accord plug-in hybrid

• Fusion Energi is Ford’s second production plug-in hybrid – the all-new Ford C-MAX Energi has been available since November – rounding out a list of five Ford electrified vehicles that have launched since late 2011

• The vehicles in Ford’s all-new electrified lineup have been sprinting out of the gate – December marked the second consecutive month in which the company set a record for hybrid vehicle sales; nearly 20,000 Ford hybrids were sold in the fourth quarter

DEARBORN, Mich., Jan. 17, 2013 – Already Ford’s most fuel-efficient sedan, the all-new Fusion Energi now has an EPA-rated total range of up to 620 miles and the ability to drive up to 21 miles in electric-only mode, nearly triple the electric-only range of plug-in hybrids from Toyota and Honda.

With its 620 mile range, the new Fusion Energi can travel from Boston to Virginia Beach on one tank of gas and one full charge or traverse the West Coast’s scenic Highway 101 from Sacramento to San Diego.

And the stellar range only adds to the benefits Fusion Energi boasts, including EPA-rated fuel economy figures of 108 MPGe city, 92 MPGe highway and 100 MPGe combined – up to 5 MPGe greater than Toyota Prius plug-in hybrid. These are numbers that the EPA anticipates could help save customers an estimated $6,850 in fuel costs compared with an average new car over the course of five years.

Similar metrics across its entire lineup have helped the Ford brand climb to No. 1 in fuel efficiency customer satisfaction – J.D. Power says Ford now beats Toyota for leading fuel efficiency in every segment where both compete.

Ford sold more hybrids in the fourth quarter of 2012 than in any other three-month period during the company’s entire history with 19,554 units sold. Fusion Energi is the Ford brand’s fifth electrified vehicle to launch in the past year.

“Fusion Energi rounds out Ford’s list of available electrified vehicles perfectly by delivering another option to those who want to drive a hybrid without sacrificing comfort and convenience,” said Raj Nair, group vice president, Global Product Development. “In fact, Fusion Energi’s ability to drive up to 620 miles without stopping for gas or to charge a battery almost epitomizes convenience.”

Fusion Energi benefits from 20 years of research and innovation behind the software and hardware technology it offers, incorporating many of the nearly 500 patents Ford holds in the area of hybrid technology.

This extensive experience with hybrid technology shows in the product now available. The car’s powersplit technology – which allows for more efficient operation of the vehicle – consists of more than 200 patents alone.

Consider the vehicle’s top electric-only speed of 85 mph – a full 23 mph faster than Toyota Prius plug-in. Further, Fusion Energi delivers total horsepower of 195 with a fully charged battery – 60 more horsepower than the Prius plug-in.

Fusion Energi also boasts standard features such as SYNC® with MyFord Touch®. Active park assist is available as well.

Fusion Energi sets itself apart in other ways, too. For example, it offers the latest generation of SmartGauge^® with EcoGuide. Designed to help drivers get the most from Fusion, information such as instantaneous fuel economy can be displayed on one of two 4.2-inch LCD screens, helping drivers more closely monitor how their driving behavior affects vehicle efficiency.

In the right cluster, redesigned imagery of green leaves shows overall driving efficiency. The left cluster can display numerous screens that contain information about the vehicle and how it’s being driven. Brake Coach, for example, helps drivers optimize their use of the regenerative braking system so that driving range can be maximized through proper braking techniques.

EV+ is a feature that learns frequent destinations by combining the built-in GPS of Ford SYNC with proprietary software algorithms developed by Ford engineers. As a result, vehicles deliver more drive time in electric-only mode.

The MyFord^® Mobile smartphone application (available soon) allows users to monitor charging, receive alerts, find charge stations, plan trips and do more from their smartphones or computers for an effortless transition to an electrified vehicle lifestyle.

“Ford’s electrified vehicles offer a great combination of efficiency, performance, technology and affordability that we believe will help spur adoption of these advanced vehicles,” says Kevin Layden, director, Ford Electrification Programs and Engineering.

Consider other Fusion Energi features:

• Eco cruise: Saves vehicle energy by relaxing acceleration compared to standard cruise control
• EV mode button: Conveniently mounted on the console to the right of the shifter, allows a driver to switch vehicle operation between three modes: all-electric, normal hybrid operation and conserve battery power for later use
• Regenerative braking: Capable of capturing and reusing more than 95 percent of the braking energy normally lost during the braking process
• Hybrid transmission: Designed by Ford engineers in-house, this transmission is capable of operating at high speeds and in a smooth, fuel-efficient manner at the same time
• Advanced lithium-ion batteries: The batteries used in Ford’s electrified vehicle lineup – covered by an eight-year/100,000-mile component limited warranty – are smaller and lighter than previous generation nickel-metal-hydride batteries
• Charge port with LED light ring: Conveniently located on the driver’s side and near the front of the car, it features a light ring that illuminates to indicate charge status

Providing choice

Fusion Energi gives customers yet another Ford option when shopping for an electrified vehicle – already available are Focus Electric, Fusion Hybrid, C-MAX Hybrid and C-MAX Energi.

Three of the vehicles – Focus Electric, C-MAX Energi and now Fusion Energi – have received EPA ratings of 100 MPGe combined or more. Focus Electric is America’s most fuel-efficient compact car with an EPA-rated 110 MPGe city, 99 MPGe highway and 105 MPGe combined. C-MAX Energi is EPA-rated at 108 MPGe city, 92 MPGe highway and 100 MPGe combined.

Focus Electric went on sale in late 2011, followed by C-MAX Hybrid and C-MAX Energi – the two vehicles that make up Ford’s first hybrid-only line in North America – this past autumn. More about Ford’s electrified vehicles can be found here.

With Fusion Energi and Fusion Hybrid, the all-new lineup of Fusion vehicles brings the widest range of powertrain options to the U.S. midsize segment. Fusion also is available in gas-powered versions with a choice between two fuel-efficient EcoBoost^® four-cylinder engines. In addition, Fusion is available with Ford’s patented Auto Start-Stop system, which automatically shuts off the engine at stationary idle to help save customers fuel in stop-and-go city driving.

For more on the new Ford Fusion, check out http://FordFusionStory.com, a special mobile site featuring articles, videos and graphics that are easily shareable directly from a smartphone, tablet or computer browser to Facebook, Twitter, Google+ and blogs.

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About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Ford Fusion Earns Top Vehicle Safety Rating

Ford Fusion and Fusion Hybrid Earn Top Vehicle Safety Rating from NHTSA

• The National Highway Traffic Safety Administration (NHTSA) awarded the all-new 2013 Ford Fusion and Fusion Hybrid a five-star Overall Vehicle Score in its New Car Assessment Program (NCAP) testing

• The Fusion and Fusion Hybrid feature the Personal Safety System^TM, new safety belt technologies and a total of eight airbags which are designed to provide enhanced protection for vehicle occupants including redesigned seat-mounted side airbags that deploy lower in the pelvis area in addition to the chest and incorporate new venting technology to further enhance side impact protection

• In December 2012, the Insurance Institute for Highway Safety (IIHS) named the 2013 Ford Fusion a Top Safety Pick+, the highest recommendation the organization has for vehicle safety

DEARBORN, Mich., Jan. 23, 2013 – The 2013 Ford Fusion and Fusion Hybrid received a top vehicle safety rating from the National Highway Traffic Safety Administration (NHTSA). The Fusion and Fusion Hybrid received a five-star Overall Vehicle Score in NHTSA New Car Assessment Program (NCAP) testing, which combines vehicle performance in frontal and side-impact crash tests and resistance to rollover.

“The Fusion and Fusion Hybrid exemplify the new face of Ford vehicles and demonstrate Ford’s commitment to safety in all its vehicles across the globe,” said Steve Kenner, Global Director of the Ford Automotive Safety Office (ASO).

The new five-star safety award from NHTSA is in addition to the 2013 Fusion being named a Top Safety Pick+ from the Insurance Institute for Highway Safety (IIHS) last month. The Top Safety Pick + designation is the highest rating the organization has for vehicle safety.

The all-new Fusion features the Personal Safety System^TM with new safety belt technologies and front impact airbags.

The Personal Safety System^TM is a network of components that work together to tailor the deployment of the front airbags during frontal collisions. The restraint control module (RCM) translates information collected by the front crash sensors, front outboard safety belt buckle switches, driver-seat track position and passenger seat weight sensor. Using this information, the RCM activates the safety belt pretensioners and determines how the dual-stage front airbags will deploy. This tailored airbag deployment is based upon system inputs received about the size, seat track position and safety belt usage of the front seat occupants.

The redesigned seat-mounted side airbags deploy lower in the pelvis area and incorporate new venting technology. The side airbag’s venting technology takes into account the size of the occupant, and varies the pressure so smaller occupants receive a lower pressure.

The tunnel vent is lined up with the shoulder area of the occupant. On larger passengers, the shoulder engages the vent and keeps it from venting so the gas stays inside the airbag. On smaller passengers, the effect is just the opposite: Because the occupant’s shoulder is below the vent, the gas vents out of the airbag.

The driver’s airbag uses a reconfigured curve-shaped tether system that pulls in the lower section to create a pocket that help to lessen the impact of the airbag on the driver’s chest and ribs in frontal crashes. Deploying at the same time is a driver’s knee airbag.

Top fuel economy, driver assist technology

The Fusion and Fusion Hybrid boast leading fuel economy and numerous technologies that help enhance the driving experience, reduce stress and assist the driver.

Fusion brings the broadest selection of fuel-efficient powertrains in the midsize car segment. Consumers have the choice of a pair of EcoBoostfour-cylinder engines, a normally aspirated four-cylinder engine, an automatic start stop system to shut off the engine at stationary idle, front-wheel drive and all-wheel drive applications, and a choice between automatic and manually shifted six-speed transmissions.

Maneuvering parking lots and traveling open roadways becomes less stressful with Fusion’s available sensor-based BLIS^® (Blind Spot Information System) with cross-traffic alert. The system uses radar to identify and alert the driver if a vehicle is detected in the vehicle’s blind spot. Cross-traffic alert provides audible and visual alerts if traffic is detected approaching from the sides, such as when backing out of a parking space.

Available Active Park Assist makes parallel parking virtually stress-free. With the press of a button, the system detects an available parallel parking space and automatically steers the vehicle into the space. Drivers control only the gas and brake pedals and transmission gear position.

Other driver assist technologies available on the Fusion include:

• Lane Keeping Assist
• Adaptive Cruise Control
• Rearview Camera
• Hill Start Assist
• Electronic Parking Break

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About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.