Wednesday, March 31, 2010

Ford and Microsoft Team up again


Ford Electric Vehicles and Microsoft Hohm
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  • Ford and Microsoft are teaming up to use Microsoft Hohm as a platform to help future owners of Ford’s electric vehicles optimize the way they recharge their vehicle and better manage their home’s energy use
  • Microsoft and Ford also will work with utilities and municipalities to help develop an energy ecosystem that manages energy usage as consumer demand for electric vehicles grows
  • Ford’s aggressive electrification plan includes five new vehicles in North America and Europe by 2013; in North America, they include the Transit Connect Electric later this year, Focus Electric in 2011, a plug-in hybrid and two next-generation hybrids in 2012, joining four Ford and Mercury hybrids already on the road and a new Lincoln MKZ Hybrid coming this fall
  • The Focus Electric is expected to be the first Ford electric vehicle to use Hohm
NEW YORK, March 31, 2010 – Today, Ford Motor Company and Microsoft Corp. are leading the way toward a more energy-efficient future by announcing a new solution that will make electric vehicle ownership easier and more affordable for consumers.
The two companies are teaming up to implement the Microsoft Hohm™ energy management application for Ford’s electric vehicles. Ford is the first automaker announcing the use of Hohm, starting with the Focus Electric next year. Hohm will help owners determine when and how
to most efficiently and affordably recharge battery electric (BEV) and plug-in hybrid (PHEV) vehicles. It also should help utility companies manage the added demands of electric vehicles on the electric grid.
“Ford and Microsoft both share a strong commitment to contributing to a better world. Today, we begin the next major step in our working together and leading the way for energy efficiency and environmental sustainability,” said Alan Mulally, Ford Motor Company president and CEO. “For Ford, this is a needed step in the development of the infrastructure that will make electric vehicles viable.”
Both companies agree that effective management of the energy ecosystem is critical for electric vehicles to be successful and for consumer interest to grow. In a recent Accenture survey, 42 percent of consumers said they are likely to buy a hybrid or electric vehicle in the next two years.
Increasing numbers of electric vehicles, however, will have a significant impact on energy demand. That is because the addition of an electric vehicle to a household could effectively double home energy consumption while the vehicle is charging.
Ford and Microsoft agree that making energy management easy and affordable for consumers will be key to the success of electric vehicles in the marketplace as well as in creating a positive environmental impact.
“Electric vehicles will play an important role in the global effort to improve energy efficiency and address the issues of climate change and sustainability,” said Steve Ballmer, Microsoft CEO. “But as the market for electric vehicles expands, it will have a significant impact on home energy consumption and demand across the nation’s energy grid. With Microsoft Hohm, Ford and Microsoft will deliver a solution that will make it easier for car owners to make smart decisions about the most affordable and efficient ways to recharge electric vehicles, while giving utilities better tools for managing the expected changes in energy demand.”
Introducing Hohm to Ford’s electric vehicles supports Ford’s aggressive global electrification plan, which will put five new electrified vehicles on the road in North America and Europe by 2013. In North America, they include the Transit Connect Electric later this year, Focus Electric in 2011, a plug-in hybrid electric vehicle and two next-generation hybrids in 2012.
America’s largest domestic hybrid seller, Ford Motor Company today has four hybrids on the road and another coming this year. They include the Ford Fusion Hybrid, Ford Escape Hybrid, Mercury Milan Hybrid and Mercury Mariner Hybrid. Also coming this fall is the Lincoln MKZ Hybrid, which is expected to be the most fuel-efficient luxury sedan in America.
Life with electrified vehicles – with full battery electric (BEV) and plug-in hybrid (PHEV) vehicles needing to be recharged daily – will require consumers to change how they think about personal transportation and energy use.
Hohm, an Internet-based service, is designed to help customers avoid unnecessary expense by providing insight into their energy usage patterns and suggesting recommendations to increase conservation. With Ford electric vehicles, Hohm also will help drivers to determine the best time to charge their vehicle. Smart recharging habits will help utility companies understand and better manage the increased demands placed upon the electric grid because of electrified vehicles.
Ford and Microsoft’s participation in the Hohm program builds on the success of their decade-long partnership to provide customers with superior in-car experiences. The Ford SYNC® communications and infotainment system, built on the Windows Embedded Automotive platform, has been installed on more than 2 million Ford, Lincoln and Mercury vehicles since its launch in 2007, helping drivers connect and voice-control their mobile devices while driving.
Microsoft Hohm is available today for free to all U.S. residential energy consumers and has multiple partnerships with utilities and other stakeholders already in place. Ford is the first automaker to join in collaboration with Hohm.
Ford and Microsoft also plan to continue to work with utility partners and municipalities to help further develop the energy ecosystem. Ford’s work includes collaboration with a dozen North American energy companies to road-test a fleet of 21 Ford Escape plug-in hybrid vehicles. The research has accumulated more than 160,000 miles of real-world data, which provided important groundwork for the new Hohm application.
“Rechargeable vehicles represent a new frontier. Their commercialization will take broad-based collaboration and systems solutions,” said Mulally. “Working together, Ford and Microsoft will provide the systems solutions to help facilitate this exciting future.”
For additional information on Ford’s electrification strategy and news, visit or join:
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Thursday, March 25, 2010

2 Million Sync Systems


  • Ford SYNC® voice-controlled communications and infotainment system installed on 2-millionth vehicle less than a year after hitting the 1 million unit milestone
  • Ford data show the system boosts resale value of SYNC-equipped vehicles by more than $200 over vehicles without the option
  • After receiving SYNC demonstrations, 80 percent of potential customers report it improves their opinion of Ford and 70 percent are more likely to consider purchase
DEARBORN, Mich., March 24, 2010 – The popular Ford SYNC voice-controlled communications and infotainment system has been winning over buyers at its fastest pace ever, with Ford announcing SYNC has now been installed on more than 2 million Ford, Lincoln and Mercury vehicles.
“The success of SYNC proves that customers want to be connected,” said Ken Czubay, Ford vice president of U.S. Marketing, Sales and Service. “The speed with which we’ve hit the 2 million mark, the premium SYNC adds at auction, and the improvements in purchase consideration show that it is a true differentiator for us, adding real value for the customer.”
SYNC, built on the Microsoft Windows Embedded Automotive software platform, hit 2 million units only 10 months after Ford delivered its 1-millionth SYNC-equipped vehicle, a 2010 Fusion Hybrid, to Microsoft CEO Steve Ballmer. The first SYNC systems were delivered in fall 2007.
“Microsoft and Ford share a common vision when it comes to connecting drivers and passengers to their digital lifestyles,” said Kevin Dallas, general manager of Microsoft’s Windows Embedded Business. “The beauty of building on the Windows Embedded Automotive software platform is that its flexibility has enabled Ford to create new, engaging in-vehicle experiences over the past three years for their consumers to enjoy behind the wheel. We’re excited to see what new roads SYNC explores in the future.”
SYNC boosts resale values
In addition to providing customers with voice control of most entertainment and communications systems in the vehicle, SYNC also pays dividends at resale time.
Ford data analysis shows that SYNC-equipped models of the 2008 Focus are worth more than those without SYNC. After one year in service, the SYNC-equipped models sell for a $240 premium on average. With another year in service added, the SYNC premium is still a significant $200. Ford’s ability to isolate SYNC and attach a resale value to the optional system is based on a company-exclusive statistical VIN-decoding vehicle option residual impact modeling strategy.
The increased transaction price for pre-owned vehicles equipped with SYNC reflects market demand for the feature. In a recent study of Ford SYNC-equipped vehicle owners, one-third of respondents indicated that SYNC played an important role in their purchase decision.
Another reason for the added value is likely due to Ford continuously improving SYNC, year after year, without raising the option price of $395. First launched on 2008 models, including the Focus, Ford has added valuable new capabilities each model year since. For 2009 models, Ford added the 911 Assist™ and Vehicle Health Report applications, at no added cost for the life of the vehicle.
  • 911 Assist can place a call directly to a local 911 emergency operator in the event of an accident involving the activation of an air bag or, on certain vehicles, the emergency fuel pump shutoff. If an occupant cannot respond, SYNC can deliver a recorded message to the 911 service to alert an operator that a crash has occurred.
  • Vehicle Health Report gives customers the ability to monitor and manage their vehicle’s health in a single, easy-to-read report and receive important notifications. The report includes diagnostic systems’ statuses, scheduled maintenance, needed repairs from the last dealership visit, and will even alert owners of any open recalls.
In fact, those first 2008 models can be upgraded with these applications with a quick visit to their local dealers, thus adding unexpected value to the vehicle.
For 2010 models, Ford improved SYNC even further with the addition of a GPS receiver integrated into the vehicle, thus creating the opportunity to offer location-based services through the Traffic, Directions & Information (TDI) app. TDI can deliver personalized traffic reports, precise turn-by-turn driving directions and up-to-date information including business listings, news, sports and weather – without the need for a built-in or aftermarket navigation system.
SYNC Traffic, Directions & Information services are free for the first three years of vehicle ownership, and only $60 per year after that, delivering capabilities, features and affordability that rival competitors’ embedded telematics and navigation systems.
SYNC satisfaction remains high
Among Ford customers who have SYNC on their vehicles – and use its voice command features – 87 percent are satisfied with how the system operates, and 88 percent would recommend the purchase of a vehicle with SYNC to others.
So what do SYNC users take advantage of most? Hands-free calling is used daily by two-thirds of study respondents, with 89 percent using the feature at least once a week. More than half use the voice-activated dialing features available through SYNC, helping drivers keep their eyes on the road and hands on the steering wheel.
Use of the Traffic, Directions & Information application is also on the increase. Among users aware of the feature, up to 39 percent are taking advantage of the turn-by-turn directions, local business search and real-time traffic services.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit

Wednesday, March 17, 2010

Ford Quality

Ford Beats Every Auto Company in Quality*
July 24, 2009
It’s a mark of higher quality, and it’s official: Ford had fewer problems than any other auto maker. In a second-quarter study conducted by the RDA Group of Bloomfield Hills, Michigan, Ford moved past Toyota, which it has been tied with in the past.*

The survey compares issues per 1,000 vehicles. For the second quarter of 2009, it showed that new Ford, Mercury and Lincoln cars and trucks had 1,185 issues per 1,000 vehicles. Toyota had 1,215 problems and Honda Motor Co. had 1,291.

The study also rates customer satisfaction, and reported that Ford in tied with Toyota in this segment.

“We’ve been tied with Toyota before, but it sure feels better to be on the top!” says Bennie Fowler, Ford’s global head of quality. “We can all be pleased with the progress we have made in quality, even as we face external and internal challenges in a tumultuous climate. Our progress has come as the result of our union partnerships in the U.S., Canada and Mexico, along with the work of dedicated teams in manufacturing, product development, purchasing, marketing, sales, service, legal, IT and others who follow disciplined, standardized processes.”

Reference: Ford Motor Company

Thursday, March 11, 2010


2011 F-Series Super DutyLogin to download images.
The all-new 2011 Ford F-Series Super Duty features all-new diesel and gas powertrains that deliver best-in-class torque and horsepower as well as class-leading fuel economy
The Ford F-Series Super Duty equipped with the 6.7-liter Power Stroke® V-8 turbocharged diesel engine averages an 18 percent improvement for pickup models and up to 25 percent improvement for chassis cabs versus 2010 models. Trucks equipped with new base 6.2-liter V-8 gas engine average a 15 percent improvement versus 2010 models
The new diesel engine is B20 biodiesel compatible and the new gas engine is E85 compatible, providing customers a wide range of fueling options
Best-in-class fuel economy and class-leading capability – towing of 26,400 pounds and a 6,520-pound payload – is due largely to the all-new 6R140 heavy-duty TorqShift® six-speed automatic transmission, providing more than half the overall improved fuel economy
ST. LOUIS, March 9, 2010 – The all-new 2011 Ford F-Series Super Duty delivers best-in-class torque, horsepower, towing and payload capability – and does it all more efficiently, resulting in less fuel usage and extended maintenance intervals that can translate directly into bottom-line savings for customers.
"The 2011 Super Duty is not only the most powerful, most capable and fuel-efficient heavy-duty pickup truck on the road, it performs the tough jobs with even more efficiency than ever before," said Doug Scott, truck group marketing manager. "Customers can be confident that Super Duty's class-leading capability comes with Ford's 'and solution' of best-in-class fuel economy."
All-new diesel and gas engine powertrains are the backbone of the 2011 Super Duty's best-in-class towing (26,400 pounds for F-550 chassis cab with fifth-wheel hitch) and payload capability (6,520 pounds for F-350 dual rear-wheel pickup). The Ford-designed, Ford-engineered and Ford-built 6.7-liter Power Stroke V-8 turbocharged diesel engine produces best-in-class 735 ft.-lb. of torque at 1,600 rpm and best-in-class 390 horsepower at 2,800 rpm. The new engine is compatible up to B20 biodiesel fuel as well.
The new 6.2-liter V-8 gasoline engine also boasts best-in-class numbers of 405 ft.-lb. of torque at 4,500 rpm and 385 horsepower at 5,500 rpm. The new engine is E85 compatible.
Mated to each engine is the all-new 6R140 heavy-duty TorqShift six-speed automatic transmission. The added feature content and overall efficiency of the transmission are the main reasons for the improved fuel economy. The all-new 2011 Ford F-Series Super Duty equipped with the 6.7-liter Power Stroke diesel averages an 18 percent improvement for pickup models and up to 25 percent improvement for chassis cabs versus 2010 models. Trucks equipped with new base 6.2-liter V-8 gas engine average a 15 percent improvement versus 2010 models.
"The new transmission is a 'clean-sheet' design, developed specifically to handle the significantly increased torque produced by the new diesel engine and the higher rotational speeds produced by the new gas engine, and to deliver the power to the wheels seamlessly and efficiently for heavy-duty truck customers," said Al Bruck, transmission engineering manager. "Each system and component was scrutinized to deliver optimum performance."
Here's a closer look at what was achieved and the benefits to the customer:
New torque converter that locks at a far lower rpm than the competition: The new, stronger torque converter is core to the improved transmission performance. One key component is the long-travel turbine damper that allows the transmission to lock earlier, at a lower rpm, which translates to less slip and more fuel efficiency. The new transmission locks down to 900 rpm, which is about 200 rpm less than the outgoing product and more than 100 rpm less than competitors. The second key component of the torque converter is the closed-piston design. This design allows for better control of the lock-up clutch, which enables controlled converter clutch slip during lock-to-lock upshifts that are seamless to the customer.
– Customer fuel economy benefit: Locked converter operation at lower speeds means less wasted heat energy and better fuel economy.
Optimized shift and converter lock-up schedule: After analyzing the entire shift schedule, Ford calibration engineers fine-tuned it by measuring and optimizing the fuel flow. The system recognizes light or heavy throttle use, and puts the transmission in the right gear for best performance and efficiency. The entire operating range has been optimized to get the best fuel economy by locking up the converter as soon as possible and as much as possible.
– Customer fuel economy benefit: Optimizing the shift schedule and lock schedule ensures customers automatically operate in the most efficient gears and save fuel.
Gearing and double-overdrive: The 6R140 transmission has a ratio span of about 5.9, which is quite a bit wider than competitors. This wider span means the transmission has a deeper first gear that allows customers to get the load moving quicker, and a tall overdrive ratio for good highway efficiency. While the gearing itself is important, the key to overall efficiency is matching that gearing to the correct axle. With the diesel engine, up to four axle ratios are available on the pickups – 3.31, 3.55, 3.73 and 4.30. Matching up the gearing with the right axles means better overall efficiency.
– Customer fuel economy benefit: The double-overdrive gear means even if a customer gets a downshift on the highway, the transmission remains in overdrive. Also, the F-450 pickup went from a 4.88 axle to a 4.30 axle at launch for the 2011 model mated to the wide ratio span of the transmission. This and other optimizations mean the F-450 now has about a 30 percent improvement in fuel economy.
Optimized pumping pressure: A certain amount of pressure is required to hold the clutches together so they don't slip. The trick is to have the right amount of pressure to do the job. Too much pressure wastes fuel. The solution is to optimize the size of the pump and precisely control the pressure for all operating conditions.
– Customer fuel economy benefit: At highway speeds, for example, the line pressure is reduced, which helps save fuel. The system maintains the right amount of pressure for any given speed range. The less energy needed for internal pump pressure means less fuel used.
Optimized drainback to reduce spin losses: A main objective is to get the fluid through the main barrel to lubricate and cool components, and get it back to the sump as quickly as possible. This reduces windage and parasitic loss. The clutch friction plates were designed to allow fluid to flow through them efficiently for cooling and reduced drag. Clutch housings, connecting shells and the main case housing were optimized to quickly drain the fluid out of rotating components and back into the sump.
– Customer fuel economy benefit: Fewer parasitic losses due to reduced churning of fluid increases fuel economy.
Warmer operating temperature: Tied in with spin losses, the 6R140 cooling system has been optimized to allow for the proper amount of cooling when towing heavy loads in high ambient temperatures, while running at an overall higher stabilized temperature. This higher stabilized temperature lowers the viscosity and helps the fluid flow more easily, which reduces parasitic losses and saves fuel. The fluid also warms up faster because it does not flow to the cooling circuit until properly warmed up. Faster warm-up also reduces overall parasitic losses.
– Customer fuel economy benefit: Fewer parasitic losses due to reduced fluid viscosity translates to less internal drag on the system and increases fuel economy.
Lighter, more efficient than competitionThe 6R140 transmission is about 25 pounds lighter than those of competitors. The new engines are lighter than the outgoing products as well, which altogether means much more efficient power flow on a pound-for-pound basis. The 6R140 also has a 150,000-mile fluid change interval, which is 2½ times greater than the outgoing product. A patent-pending high-efficiency dual-media filter is the main reason for the extended maintenance interval, which is another savings for customers.
Cleanest Power Stroke everThe new 6.7-liter Power Stroke V-8 turbocharged diesel employs an aftertreatment system to help comply with 2010 federal regulations to reduce NOx levels in diesel emissions by more than 80 percent compared with the previous standard. The Ford aftertreatment system is a three-stage process; a key component is the use of Diesel Exhaust Fluid (DEF).
Injection of DEF to reduce NOx is a proven technology that's been used throughout the automotive industry. Unlike other strategies used to control NOx, the DEF system allows the diesel engine to run at its optimum range in terms of fuel mixture. Some systems require the engine to run richer – which can be harmful to diesel engines – in order to control the NOx.
The aftertreatment system works like this:
Step One: Cleaning and Heating – The first step in cleaning the diesel exhaust occurs when the exhaust stream enters the Diesel Oxidation Catalyst (DOC). The role of the DOC is twofold. First, it converts and oxidizes hydrocarbons into water and carbon dioxide. This conversion happens at about 250 degrees Celsius.
Second, the DOC is used to provide and promote heat, using specific engine management strategies, into the exhaust system. Through appropriate thermal management, this heat increases the conversion efficiency of the downstream subsystems in reducing emissions.
Step Two: Knocking Out the NOx – The next step in the process is what's known as Selective Catalytic Reduction (SCR). In this process, the NOx in the exhaust stream is converted into water and inert nitrogen, which is present in the atmosphere and harmless. Before the exhaust gas enters the SCR chamber, it is dosed with DEF, an aqueous solution that is approximately 67.5 percent water and 32.5 percent pure urea.
When heated, the DEF splits into ammonia and carbon dioxide. These molecules are atomized and vaporized, then enter a mixer that resembles a corkscrew. This twist mixer evenly distributes the ammonia within the exhaust flow. The ammonia enters the SCR module, which contains a catalyzed substrate, and through chemical reactions combines and converts the NOx and ammonia into the harmless inert nitrogen and water. Dosing occurs between 200 and 500 degrees Celsius.
Step Three: Scrubbing Away the Soot – The final part of the cleansing system for the diesel exhaust gas involves the Diesel Particulate Filter (DPF). The DPF traps any remaining soot, which is then periodically burned away, known as regenerating, when sensors detect the trap is full. The regeneration process sees temperatures in excess of 600 degrees Celsius to burn away soot.
This industry-proven technology ensures that the new 6.7-liter diesel is the cleanest Power Stroke ever, as well as the most fuel-efficient.
"Having this diesel designed in-house at Ford meant we were able to work on optimizations and refinements right from the start," said Tim Ogilvie, vehicle energy supervisor. "We're able to deliver to customers a more refined, more fuel-efficient Super Duty, with class-leading torque and horsepower and the class-leading capability they demand."
About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit

Saturday, March 6, 2010

Ford Wins an Oscar


Derrick Kuzak, group vice president, Global Product Development
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DEARBORN, Mich., March 5, 2010 – Ford’s Group Vice President, Global Product Development, Derrick Kuzak, was officially selected as a recipient of the 2010 National Academy of Engineering (NAE) award, the highest honor and most prestigious award in the engineering community.
“Derrick is a precise, methodical engineer and a phenomenal product development leader,” said Ford President and CEO Alan Mulally. “He has the unique ability to inspire and motivate his team to new heights of innovation and efficiency. Derrick has played a key role in our ONE Ford plan to quickly develop and deliver the products our customers want and value.”
Kuzak has overall responsibility for all aspects of the company’s product development globally. In this role, he leads a team responsible for efficient development and delivery of Ford’s product portfolio around the world.
“I am humbled and honored to be included among such an outstanding group of engineers who have contributed so much to our lives and our profession,” said Kuzak.
Appointed to his current global post in 2006, Kuzak previously served as vice president, North America Engineering, where he held responsibility for engineering signoff of all North American vehicles and had direct responsibility for key commodity and common-platform components.
From 2000 through 2005, Kuzak held key product development leadership positions for Ford of Europe, heading the design and engineering of vehicles that accounted for a major portion of the European light-vehicle market.
Born in 1951, Kuzak is a native of Detroit, Mich. He holds both B.S. and M.S. degrees in Electrical Engineering from the University of Detroit, where he was also awarded a doctorate in Systems Engineering. He joined Ford as a research engineer in 1978.
Other NAE honorees employed at Ford include Mulally – a recipient while still at Boeing –
and Davor Hrovat of Ford’s Research and Innovation Center.
Kuzak will be recognized in NAE ceremonies in Washington, D.C. in October.
# # #
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit

Friday, March 5, 2010

Mustang Power and MPG

The New 2011 Ford Mustang V-6
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  • New 2011 Ford Mustang V-6 final fuel economy certified by EPA this week at 31 mpg on the highway and 19 mpg in the city
  • On sale this spring, Mustang with new 3.7-liter V-6 achieves 305 hp with available six-speed automatic transmission; first car ever to achieve 300-plus horsepower and 30-plus mpg
  • New Mustang already has more than 11,000 orders, half for the new V-6 
DEARBORN, Mich., March 4, 2010 – The 2011 Ford Mustang today breaks new ground, cracking the record books as not only the most fuel-efficient Mustang ever, but also the first production car in history to produce more than 300 horsepower and more than 30 mpg highway.
The Mustang’s official EPA ratings – completed this week – certify that models equipped with the 305-hp 3.7-liter V-6 and available six-speed automatic transmission achieve 31 mpg on the highway and 19 mpg in the city. The standard six-speed manual transmission is rated at 29 mpg on the highway and 19 mpg in the city.
“The Mustang engineering team aimed high and, through hard work, achieved fuel economy numbers that elevate Mustang into a class by itself,” said Derrick Kuzak, Ford group vice president, Global Product Development.
“At no other time in Mustang’s history – for that matter, in automotive history – have we been able to talk about 305 horsepower and 31 miles per gallon. The Mustang truly is a no-compromises sports car,” said Kuzak.
Mustang is powered by a lightweight, all-aluminum 3.7-liter dual-overhead-cam (DOHC) V-6 engine that uses advanced engineering to deliver its combination of power and economy. Twin Independent Variable Camshaft Timing (Ti-VCT) adjusts the valvetrain in microseconds depending on driver inputs, further contributing to the engine’s overall efficiency.
The fact that Mustang achieves its top fuel economy rating with the convenience of an automatic transmission also marks a shift in conventional wisdom. Ford engineered a modern six-speed automatic transmission with carefully calibrated gear ratios and shift programs to maximize economy, while still delivering high-horsepower driving fun. 
“Advanced powertrains like our Ti-VCT V-6 and six-speed automatic really speak to the future of Mustang,” says Barb Samardzich, Ford vice president of Global Powertrain Engineering. “We’ve proven that, using technology, Ford can deliver both power and fuel economy.”
In addition to engine improvements, upgrades to Mustang’s body, powertrain and chassis design contribute to the higher fuel economy numbers for 2011. Examples include:
  • New Electric Power Assist Steering (EPAS) system eliminates the drag of an engine-operated hydraulic power steering pump
  • Six-speed manual and automatic transmissions allow lower cruising revs without sacrificing off-the-line performance
  • Aerodynamic changes include improvements like a new front fascia, tire spats on the rear wheels, modified underbody shields, a taller air dam and an added rear decklid seal
The new 2011 Mustang already has more than 11,000 orders. Half of all the nationwide orders are for the car’s fuel-efficient 3.7-liter V-6 engine. The 2011 Mustangs are also being equipped with record levels of technology, giving customers the option of choosing navigation, high-intensity discharge (HID) headlamps and rearview cameras.
The new 2011 Mustang goes on sale this spring and will be built at the AutoAlliance International Plant in Flat Rock, Mich.
# # #
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit

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Thursday, March 4, 2010

Ford Fiesta Movement

Today Ford is introducing the new Ford Fiesta Agents

The Ford Fiesta Movement Part Deux
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Derek Dow and Christopher Adams – Chicago
Derek is an agent from the first Fiesta Movement, and embodies the lifestyle of the Fiesta brand. Christopher has produced four Grammy-nominated songs and is the first African American recipient of the 3D Hall of Fame Award.
John Preskitt and Aaron Enequist-Leiker – Chicago
John developed his own “green” apparel line and Aaron has Web and design capabilities.
Samuel Graber and Jen Friel – Los Angeles
Samuel was a writer and producer for “The Drew Carey Show” and other top reality TV shows. Jen is tied to her local art, music and entertainment scene and understands the importance of social marketing.
Beto Lopez and Sebastian “Serder” – Los Angeles
Beto is an agent from the first Fiesta Movement, who is a local event organizer with heavy connections in the hip-hop and break dance scene. Sebastian is also from the first Fiesta Movement and is CEO of Yoga Army, a unique women’s clothing line.
Vanae Tran and Fran Larkins – San Francisco
Vanae is a life and dating coach who parallels her passion into a blog and daily Web show with a following of 19,000. Fran is a project manager who went so far as to writing a haiku for his application for Chapter 2.
Laris Kreslins and Kendra Gaeta – Philadelphia
Laris is a creative director and business development manager who was the brains behind the Toyota Yaris DIY launch. Kendra works in advertising, and has a strong passion for the art and music community, with a strong online presence.
Tim Quirino and Michelangelo Ilagan – Philadelphia
Tim is a freelance graphic designer with two personal blogs and deep ties to the music scene. Michelangelo is a Web designer who spends time checking out the foodie hot spots in Philadelphia.
Shirley Braha and Peggy Wang – New York City
Shirley is a producer and creator of the TV show “New York Noise” and is very connected to the blogger and underground music scene. Peggy plays in a popular indie rock band and is a noted fashion icon as well as professional blogger for
Monica Lo and Caitlin-Marie Miner – New York City
Monica is an art director who is extremely involved in social media and chairs industry tweetups. Caitlin is a digital animator with an effervescent personality.
Parker Reddington and Nathan Finn – Seattle
Parker is a studio engineer and producer for a recording studio who has produced more than six records and 50 shows and is very involved in the hip-hop scene. Nathan is an emcee who is well connected in Seattle, and enjoys free styling.
Keith White and Joshua Rogers – Denver
Keith started his own graffiti company at a young age, and is very influential in the art scene in Denver. Joshua is a well-known Denver graffiti artist who is currently a student.
Shane Ford and Jerry Wald – Detroit
Shane is the co-owner of The Work, a photography and video art house. Jerry is the owner of the Detroit clothing store Zeitgeist, who is a renowned photographer for musicians, actors and other prominent figures.
Austin Baker and Sunny Thaper – Phoenix
Austin is a creative director and created his own auto blog, Sunny is creative and socially connected, and hosts several tweetups to congregate friends and followers in the Phoenix area.
Jana Hicks and Satchel Jester – Atlanta
Jana is a producer at Metromix, is extremely excited about social networking and has vast experience in the entertainment and music scene in Atlanta. Satchel operates his own public relations firm, and has a keen eye for fashion design and event hosting.
Alyssa Gardina and Colin Alsheimer – Dallas
Alyssa is a marketing associate who is incredibly involved in networking herself on a professional and social level and regularly attends tweetups. Colin is a marketing manager who leads weekly podcasts and is a speaker at many marketing conventions.
Mark Baratelli and Dan Ginader – Orlando
Mark is an improv actor at one of the top theaters in Orlando and toured as an actor with Jesus Christ Superstar. Dan works at the Orlando Sentinel and produces all the creative and events for
Jonathan Paula and Jory Caron – Boston
Jonathan has the 65th most subscribed YouTube channel and is a director and producer at Ideo Productions. Jory works full-time on his YouTube projects for his sketch comedy show called Righteous TV and spends his free time enjoying the music scene in Boston.
Daniel Alvarez and Carlos Lange – Miami
Daniel curates art events in Miami, with his own art showcased in galleries in Miami. Carlos is a graphic designer and is very passionate about the local arts scene and has collaborated with a number of local artists on side projects.
Amber Roussel and Mark Austin – Houston
Amber is co-creator of AH!HA! Creative, specializing in advertising, social media and design, and is also a freelance photographer. Mark is a freelance photographer working with clients such as Rolling Stone, MSN, the Kentucky Derby and the Houston Astros.
David Brown and Zach Nielsen – San Diego
David is an entrepreneur and self-described tech-geek who develops his own blogs, Web sites and events. Zach runs a local nonprofit in San Diego promoting local artists and musicians. He regularly hosts music events and pop-up art shows, a top online radio program, and is very tapped into the music, art and surf scene.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit

Wednesday, March 3, 2010

Ford and Electric Vehicles


  • Ford Motor Company and Progress Energy are expanding their plug-in vehicle research partnership to include the utility company’s Florida operations
  • Ford is working with a dozen utility companies across the nation to advance the commercialization of electric vehicles under a cooperative agreement with the U.S. Department of Energy
  • Ford plans to bring a plug-in hybrid electric vehicle to market in 2012 as part of its electrification product strategy 

 ORLANDO, Fla., March 2, 2010 – Ford Motor Company is expanding the range of its plug-in hybrid electric vehicle (PHEV) research program as one of its regional utility partners, Progress Energy, expands its role by adding a Ford Escape PHEV to its Florida operations. Ford and Progress Energy made the announcement today at the University of Central Florida’s Solar Smart Grid in Orlando.
Progress Energy is one of a dozen North American energy companies working with Ford to advance the commercialization of electric vehicles under a cooperative agreement with the U.S. Department of Energy. Progress Energy joined the research program in February 2009 when it announced that it would road-test a Ford Escape PHEV in Raleigh, N.C.
Ford was the first automotive manufacturer to partner with the utility industry in a shared effort to understand all of the issues related to PHEV technology and its interconnectivity with the electric grid. Ford started the program in mid-2007 when it formed its first utility partnership with Southern California Edison.
Ford’s utility partners have already conducted more than 160,000 miles of road testing with a fleet of 21 Escape PHEVs. These rechargeable vehicles use a combination of pure electric power and a gasoline engine to achieve up to 120 mpg.
Plug-in hybrid vehicles offer several benefits, including:
  • Reduced dependency on petroleum and increased energy independence
  • Reduced environmental impact through reductions in greenhouse gas emissions
  • Potential consumer cost savings on energy/fuel costs
“This PHEV research is helping Ford and our utility partners to better understand the issues related to connectivity between vehicles and the electric grid,” said Greg Frenette, Ford manager, Global Electrified Fleets. “We’re delighted that Progress Energy is expanding its participation to include the Sunshine State.”

Plugging in to the ‘smart’ grid

In Florida, Progress Energy will road-test a 2010 Escape PHEV equipped with one of the industry’s first vehicle-to-electric “smart” grid communications and control systems. The ultimate goal of this new technology is to enable plug-in electric vehicles to interface with the electric grid and to allow the vehicle operator to determine when and for how long to recharge the vehicle, potentially enabling the user to take advantage of lower, off-peak utility rates.
Florida is a natural fit for Ford’s PHEV research program. According to the recently released Metro Orlando Cleantech Study, the University of Central Florida and the Orlando region are steadily becoming a hotbed for renewable energy and alternative fuel endeavors, as well as for a variety of research and development initiatives aimed at deploying more cost-efficient, environmentally compatible power.
“Progress Energy is committed to helping Ford pave the way for electric transportation and confronting the new energy realities of evolving energy demand, global climate change and rising fuel costs,” said Rob Caldwell, vice president of Efficiency and Innovative Technology at Progress Energy.

Partners in progress
In addition to Progress Energy, Ford’s PHEV research partners include:
  • Electric Power Research Institute (EPRI)
  • U.S. Department of Energy
  • Southern California Edison
  • New York Power Authority
  • Consolidated Edison of New York
  • American Electric Power of Columbus, Ohio
  • Alabama Power of Birmingham, Ala.; and its parent, Atlanta-based Southern Company
  • DTE Energy of Detroit
  • National Grid of Waltham, Mass.
  • Pepco Holdings
  • New York State Energy and Research Development Authority
  • Hydro-Qu├ębec, the largest electricity generator in Canada
The Electric Power Research Institute, which is providing financial and logistical support for the research, formed the collaboration of utilities for the program in 2008. This allows EPRI and Ford to study regional differences and the impact on the electric grid as well as the vehicles.
“Bringing additional utilities and states on board raises the program to a new level,” said Arshad Mansoor, EPRI vice president of Power Delivery and Markets. “We expect the expansion of the program’s participants will result in more robust data, ultimately helping automakers and utilities develop an efficient, convenient infrastructure and a seamless interface between the road and the power grid.”
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit
About Progress Energy
Progress Energy (NYSE: PGN), headquartered in Raleigh, N.C., is a Fortune 500 energy company with more than 22,000 megawatts of generation capacity and $9 billion in annual revenues. Progress Energy includes two major electric utilities that serve approximately 3.1 million customers in the Carolinas and Florida. The company has earned the Edison Electric Institute’s Edison Award, the industry’s highest honor, in recognition of its operational excellence, and was the first utility to receive the prestigious J.D. Power and Associates Founder’s Award for customer service. The company is pursuing a balanced strategy for a secure energy future, which includes aggressive energy-efficiency programs, investments in renewable energy technologies and a state-of-the-art electricity system. Progress Energy celebrated a century of service in 2008. Visit the company’s Web site at
About EPRI
The Electric Power Research Institute, Inc. (EPRI, conducts research and development on technology, operations and the environment for the global electric power industry. As an independent, non-profit organization, EPRI brings together its members, the institute’s scientists of research to meet challenges in electricity generation, delivery and use, including health, safety and the environment. EPRI’s members represent more than 90 percent of the electricity generated in the United States, and international participation extends to 40 countries. EPRI has major offices and laboratories in Palo Alto, Calif.; Charlotte, N.C.; Knoxville, Tenn.; and Lenox, Mass.

Tuesday, March 2, 2010

Ford Sales Jump 43%


  • Ford, Lincoln and Mercury February sales up 43 percent versus year ago and 22 percent higher than January
  • Ford brand sales up 46 percent versus year ago, Lincoln up 19 percent and Mercury up 24 percent
  • Cars up 54 percent versus year ago, utilities up 39 percent and trucks up 36 percent
  • Ford’s U.S. market share for February estimated at 17 percent, up 3 percentage points versus a year ago
  • Retail sales up 28 percent versus a year ago; fleet sales normalizing – up 74 percent versus last February’s depressed levels
  • Second-quarter North American production plan is 595,000 vehicles, up 144,000 vehicles (32 percent) versus a year ago
Download Full Sales Release (With Tables)
Soundbites: February 2010 Sales
DEARBORN, Mich., March 2, 2010 – Higher sales for every brand and in every product category propelled Ford Motor Company to a 43 percent sales increase in February versus a year ago.  Compared with January, Ford’s February sales are up 22 percent.
“The strength of our new products and Ford’s leadership in quality, fuel efficiency, safety, smart design and value are resonating with customers,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service.  “The good news is we have even more new products and fuel-efficient powertrains coming this year, and we expect our progress to continue.”
February sales were higher throughout Ford’s line-up.  Cars were up 54 percent versus a year ago, utilities were up 39 percent, and trucks were up 36 percent.  Among brands, Ford sales were up 46 percent, Lincoln sales were up 19 percent, and Mercury sales were up 24 percent.
Year to date through February, Ford, Lincoln and Mercury sales totaled 250,050, up 34 percent versus a year ago.
Ford said it remains committed to delivering the freshest line-up of new products in the U.S. industry.  New or significantly upgraded vehicles this year include the Ford Fiesta, Focus, Edge and Edge Sport, Explorer, F-Series Super Duty, Transit Connect Electric, Lincoln MKX and an all-new small car for Mercury.
In addition, the company is introducing nine new or upgraded fuel-efficient engines and six new transmissions this year.  They include the new 2.0-liter EcoBoost engine, new Mustang V-6 and V-8, new Super Duty 6.7-liter diesel and 6.2-liter gasoline engines.
“This is the most ambitious powertrain upgrade ever undertaken by Ford,” said Czubay. “Our goal is to provide our customers with industry-leading fuel economy and performance – and more reasons to shop Ford and buy Ford.”
Ford estimates its February U.S. total market share was approximately 17 percent – up 3 percentage points versus a year ago.
In February, Ford sales to retail customers were 28 percent higher versus a year ago, and sales to fleet customers were up 74 percent.
North American Production
In the second quarter of 2010, Ford plans to produce 595,000 vehicles, up 144,000 vehicles (32 percent) versus the same period a year ago.  Ford’s first quarter production plan is 570,000 vehicles, unchanged from the prior forecast.
Additional Sales Highlights
  • February sales of the Ford Fusion, Motor Trend’s Car of the Year, were more than double year-ago levels (up 116 percent).  Fusion set a new February sales record – its 10th monthly sales record in 11 months.  The Fusion Hybrid recently was named North American Car of the Year.
  • Mercury Milan sales were higher than a year ago for the fourth month in a row.
  • February sales of Ford Mustang and Focus and Lincoln MKZ also were higher.
  • Ford Taurus sales totaled 6,359, up 93 percent versus a year ago.  Since the introduction of the all-new model in August, Taurus sales are nearly double year-ago levels.  The average conquest rate for Taurus is 46 percent nationwide and 76 percent on the West Coast.
  • Ford’s F-Series – America’s best-selling truck for 33 years in a row and best-selling vehicle (car or truck) for 28 years in row – posted a 39 percent increase in February.  In 2009, F-Series increased its leadership position among full-size pickups with a 4 percentage-point gain in segment share, and the F-Series continues to gain share in 2010 with a 6-point gain in January. 
  • Production of the all-new F-Series Super Duty has begun at Ford’s Kentucky Truck Plant.
  • Utility vehicles also posted strong sales increases.  In February, Escape sales were up 50 percent versus a year ago, Edge sales were up 67 percent, Flex sales were up 19 percent, and Mercury Mariner sales were up 39 percent.  Sales for traditional SUVs (Explorer, Expedition and Navigator) also were higher than a year ago.
  • Sales for Ford’s E-Series van (Econoline/Club Wagon) were up 26 percent versus a year ago.  E-Series has been America’s best-selling full-size van for 31 years.
  • Sales of the new Transit Connect – a small commercial van introduced in mid-2009 – totaled 1,338 in February.  Ford’s share of the commercial van segment is more than 60 percent.  Production of a battery-electric Transit Connect begins later this year.     
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Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit